Professional Salon Concepts

The Four Cornerstones

The four cornerstones in business are never going to change. Rather, they are just going to get more attention as businesses continue to mature and grow.

1. Service

The customer wants great service. What steps of the service can they bank on when they’re in your hands?

2. Product

What kind of product are you putting out? 

3. Atmosphere

This is the music, lighting, temperature, the scent.

4. Sanitation

What does your business look like?

Is it poised and ready? 

Is there an effort to make sure that your customers are comfortable?

These are evaluated either consciously or subconsciously every time someone spends their dollars in your business. Additionally, these cornerstones can be used to set goals based on your business and what your standards are.

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