The Four Cornerstones

The four cornerstones in business are never going to change. Rather, they are just going to get more attention as businesses continue to mature and grow.

1. Service

The customer wants great service. What steps of the service can they bank on when they’re in your hands?

2. Product

What kind of product are you putting out?

3. Atmosphere

This is the music, lighting, temperature, the scent.

4. Sanitation

What does your business look like?

Is it poised and ready?

Is there an effort to make sure that your customers are comfortable?

These are evaluated either consciously or subconsciously every time someone spends their dollars in your business. Additionally, these cornerstones can be used to set goals based on your business and what your standards are.

Don’t Tolerate Distractions

I recently had a conversation with a salon owner about two really loyal, long-time employees. The owner told me that as long as it doesn’t come in and cause a...

Always Ready

Hospitality is all about being absolutely prepared to wow your customer. Everytime you walk into your business you should be asking yourself, are we ready?

Going Above & Beyond

Steve and I are reading a book that we absolutely love called Unreasonable Hospitality.