The Four Cornerstones

The four cornerstones in business are never going to change. Rather, they are just going to get more attention as businesses continue to mature and grow.

1. Service

The customer wants great service. What steps of the service can they bank on when they’re in your hands?

2. Product

What kind of product are you putting out?

3. Atmosphere

This is the music, lighting, temperature, the scent.

4. Sanitation

What does your business look like?

Is it poised and ready?

Is there an effort to make sure that your customers are comfortable?

These are evaluated either consciously or subconsciously every time someone spends their dollars in your business. Additionally, these cornerstones can be used to set goals based on your business and what your standards are.

The Playbook

We consistently emphasize the influential role of numbers in shaping behavior, not only for service providers but also for leadership. Leadership is tasked with two primary responsibilities: celebrating successes and...

Decluttering Your Mind and Your Business

It is time to declutter your business and to declutter your mind. I am thinking about all of the business owners that are struggling with a little bit of stress...

Don’t Tolerate Distractions

I recently had a conversation with a salon owner about two really loyal, long-time employees. The owner told me that as long as it doesn’t come in and cause a...