The Four Cornerstones

The four cornerstones in business are never going to change. Rather, they are just going to get more attention as businesses continue to mature and grow.

1. Service

The customer wants great service. What steps of the service can they bank on when they’re in your hands?

2. Product

What kind of product are you putting out?

3. Atmosphere

This is the music, lighting, temperature, the scent.

4. Sanitation

What does your business look like?

Is it poised and ready?

Is there an effort to make sure that your customers are comfortable?

These are evaluated either consciously or subconsciously every time someone spends their dollars in your business. Additionally, these cornerstones can be used to set goals based on your business and what your standards are.

Planning for Recruitment

Many of you have set goals for your salon and you may not have to people necessary to see those through. Your intent needs to be that you have to...

The “E Gap”

The “e gaps” in business are simply defined as this: What the guest expected vs what they actually experienced.

Celebrating Sustainability

Feeling inspired by Davines' We Sustain Beauty campaign, we decided to take a look at what we at PSC are doing to support sustainability. In the coming days, we will...