Professional Salon Concepts

The E Gap

The “e gaps” in business are simply defined as this:

What the guest expected vs what they actually experienced.

For example, if a guest expected an appointment at 3:00 but you didn’t take them in the back of the house until 3:20, that’s an “e gap”.

A few things on this opening example:

  1. How do you recover?
  2. How do you apologize in a positive way for the guest not to feel a breach of service?
  3. How many “e gaps” is your salon experiencing on a daily basis?

If we have a front desk team or a staff that is constantly apologizing, that isn’t enough. We need to make corrections to eliminate the “I’m sorrys” in business.


What we want this to be is effectively a guide to determining what your “e gaps” are.


It all begins with the customers perception, not ours. One great example is from the Ritz Carlton: there’s no elegant way to apologize for poor service or poor performance. 


So, we have to catch it when we hear it. We hear it when we hear, “I’m sorry”.


More posts

Planning for Recruitment

Many of you have set goals for your salon and you may not have to people necessary to see those through. Your intent needs to be that you have to...

Read More

The Four Cornerstones

The four cornerstones in business are never going to change. Rather, they are just going to get more attention as businesses continue to mature and grow.

Read More

Holiday 2022

As we get closer towards the end of the year, there are already great examples of preparation for the 2022 Holiday Season such as what the big box stores are...

Read More
White mailbox

Want exclusive content?

Sign up for coaching, tips, and education straight to your inbox!