Our Story
It all started in Parma, Italy, in 1983. What began as a husband-wife pair formulating hair care in their garage became Davines, a brand breaking ground in sustainable beauty. The name is a combination of letters from the names of founders Gianni and Silvana Bollati’s two children, Davide and Stefania. By 1993, the first products labeled Davines were sold for professional use.
It wasn’t long before the little family-run brand from Parma became an international name, opening offices in cities around the world. Despite its tremendous growth, Davines stayed true to its values. The family continued seeking harmony between science and nature, and Davines’ chemists made a passion out of that pursuit.
When the term “sustainable beauty” entered the lexicon in the early 2000s, we were already ahead of the trend. Through the years, we have gone deeper and deeper down the path of sustainability, partnering with local farmers, being part of the B Corp movement, and, now, doing revolutionary research at our very own education and research lab, the European Regenerative Organic Center (EROC).
Today, Davines is the haircare division of the Davines Group, an international company that also includes [ comfort zone ] skincare brand. Despite our expansion, we remain rooted in our commitment to sustainability, innovation, and professional excellence.
Our Family
Today, Davide Bollati serves as the chairman and president of the brand his parents created. He is a pharmacist with a master’s degree in cosmetic science from Fairleigh Dickinson University. Davide leads Davines with a strong commitment to ethics and sustainability, and he is actively involved in the regenerative agriculture movement.
Leading the company alongside Davide is Anthony Molet. Over 12 years, Anthony made North America a key market for the brand as the CEO of Davines North America. Since 2020, he has been the CEO of Davines Group international.
But through all the growth, Davines has remained a family. Only now, our family extends to 880 people across 89 countries. Today, we have nine offices worldwide, from Parma to Paris, New York, Mexico City, Shanghai, and beyond.
We are headquartered at Davines Village in Parma, Italy where it all started. Our village is homey, taking design elements from typical rural Italian dwellings, yet spacious. The complex covers about 11,000 square meters and features a Scientific Garden where we grow a vast variety of aromatic, medicinal, tinting, and perfumed plants. In the words of our president, “The Scientific Garden gives us the possibility of having direct contact with nature and its infinite resources. Plants are a source of study and inspiration for our daily and future work.”
To do our best for the world, creating good life for all, through beauty, ethics, and sustainability — that’s our mission at Davines. Our entire ethos revolves around these three values. We set out to always put hair health, the planet, and people ahead of profit. Read on to find out how we promote a regenerative model of sustainable beauty by using business as a force for good.
Since 2016, Davines has been a certified Benefit Corporation. This designation is reserved only for companies that meet the highest standards of overall social and environmental performance, transparency, and accountability. B Corps are legally accountable for balancing profit with purpose. They strive to be the best for the world.
To Davines, obtaining B Corp certification only reinforced the values we’ve always held as a brand. We adhere to B Corp principles by maximizing our positive impact on the planet, or customers, and our community every day.
Today, Davines has a B Score of 123.5.
For us, sustainability means doing what’s best not just for the environment but also for ourselves, our customers, our partners, and future generations. Our sustainability focuses fall into four categories: decarbonization, biodiversity, circularity, and water, supported by a valuable enabler: our B Corp Advocacy. It is from these four pillars that we will base our efforts in the coming years, defining our ambitions, actions and projects. Read on to learn how we incorporate these values into our everyday work.
We are committed to achieving net-zero emissions by 2050, at the latest, following the standards set by the global Science Based Targets initiative. To meet that goal, we measure and reduce our carbon footprint as much as we can within our value chain and since 2018 we have been carbon neutral at Davines Village.
Every product we make is manufactured with 100% of the electricity from renewable sources. And whatever energy we can’t make clean we naturalise our emissions through partnerships with Scolel’te and Ethiotrees. These organizations are working toward reducing deforestation and reforesting vulnerable areas. We naturalise all CO2 emissions from the packaging lifecycle of products sold, from Davines e-commerce shipments in Italy and the United States, from the direct emissions of 180 Davines salons in Italy, and from our scope 1 and scope 2.
We at Davines are staunch proponents of regenerative organic agriculture, a farming method that uses no synthetic pesticides or herbicides and follows high standards for soil health, animal welfare, and farmworker fairness. Since 2014, we have collaborated with the nonprofit Slow Food Foundation for Biodiversity to incorporate ingredients from regenerative farms into all our Essential Haircare products. Slow Food farms are those that demonstrate a commitment to improving soil quality and biodiversity.
In 2021, Davines Group also opened the European Regenerative Agriculture Center (EROC), our research and education hub, in partnership with the Rodale Institute, a nonprofit dedicated to research around regenerative organic farming. The purpose of EROC is to elevate farming practices, demonstrate the benefits of regenerative organic agriculture and soil carbon sequestration, and expand the supply chain of regenerative organic ingredients for the beauty industry and beyond.
Every year since 2014, Davines has reduced the percentage of our packaging that’s made of virgin, fossil-based plastic.
Today, 64.1% of our packaging is made from either recycled, bio-based, or mass-balance plastic.
We partner with Plastic Bank to recover ocean-bound plastic and recycle it into raw materials. The project helps protect the most vulnerable ecosystems and coastal communities on Earth. For every product we sell that’s packaged in plastic, the equivalent amount is collected and removed from coastal areas in Indonesia, the Philippines, and Brazil through our partnership with Plastic Bank and in 2022, we collected 779 tons of plastic.
Water conservation is a pivotal focus in our sustainability strategy. Our commitment extends to preserving and restoring water basins while further reducing our water footprint across the entire value chain. Tangible goals will be established to achieve meaningful reductions in water consumption.
Since 2016, we have advocated for the B Corp movement by encouraging our suppliers, distributors and customers to obtain the certification. Davines Group is a founding member of the B Corp Beauty Coalition, “B Beauty,” an international group of companies working together to improve environmental practices across the beauty industry. In its first two years, the coalition gained 78 members. We are excited to see B Beauty grow and transform beauty industry standards across the board.
Ready to Start Your Journey With DAvines?
Partner with us and gain more than products. You’ll receive the tools, education, and support to grow your salon for the future. Follow the link below to fill out our form, or reach out directly to our team at (815) 744-3384 or orders@pscspace.com.