Matters Audio Series was created back in 2005 by Terri and Steve and its purpose was to create a series of recordings that featured some of the most essential business topics to coach Owners and Stylists. Since the information can still be applied to Owners and Stylists, we have made these available ongoing on our Youtube Channel.
Check out the Matters Owners Edition on our YouTube Channel
Check out the Matters Stylist Edition series on our YouTube Channel
What’s On It? – Matters Information
Owners Edition
Owners Edition – Mission, Vision, Non-Negotiables & Career Path Vol. 1, Session 1
Fighting For Your Cause
Mission – Role Playing/Dialogue
Vision – Being Consistent
Non-Negotiables – Role Playing
Career Path – Role Playing
Owners Edition – Take Home Reality Check Vol. 1, Session 2
How We Got Where We Are
The Retail Store Response
From A Customers Standpoint
Strategic Alliances
Brands To Carry
The Visual Side
Sampling/Strategic SKU’s
Roll-Out/Sharing The Mission
Owners Edition – Hours of Operation/Identifying Prime Time Vol. 1, Session 3
Defending Your Hours
Occupancy Ratio
What Is Prime Time?
Filling Non-Prime Time
Are You Open Too Much?
Action Plan – Role Playing/Comments
Prime Time Case Studies
Owners Edition – Embracing Technology Vol. 1, Session 4
How You’re Supported Matters
Setting Up Pricing/Services
Auditing
Inventory
Owners Edition – An Owners Nightmare! Vol. 1, Session 5
Signs of a Walkout
Walkout Action Steps
Dear Valued Client
Cementing Guest Relations
Can You Service The Guests Properly?
When You Are Most Vulnerable
Preparation And Intuition
Owners Edition – Compensation Matters Vol. 1, Session 6
Compensation Types
Multi-Level Stylist Systems
(Supplemental) – Print Criteria Form
Compensation Criteria Form – Explanation
Summary – What We Would Do
Move Slowly And Methodically
Owners Edition – Marketing Matters Vol. 2, Session 1
Case Study: Starbucks
Marketing The Salon
Cause Marketing
Case Study: The McCormack’s/Visible Changes
Marketing A New Stylist
Promotions
Owners Edition – Cornerstones Matter Vol. 2, Session 2
Cornerstone #1 – Service
Cornerstone #2 – Product
Cornerstone #3 – Atmosphere
Cornerstone #4 – Sanitation
Owners Edition – Recruiting Matters Vol. 2, Session 3
Attracting Future Professionals
Partnering With A School
Practical Steps
Recruit On Every Level
Home Grown
Legacy Staff/New Staff
Core Collection – Owners (6 CD Set)
Take Home Reality Check
Hours of Operation/Identifying Prime Time
Compensation Matters (contains data file)
Marketing Matters
Cornerstones Matter
Stylists Edition
Stylists Edition – Rescheduling Vol. 1, Session 1
Rescheduling/Salon Example
Coaching/What We Look At
Why Reschedule?
Outstanding Rescheduling
Discipline & Dialogue
The Moment of Truth
Squeeze In’s/S.O.S. Appointment
No Show’s
Rescheduling – Role Playing
Stylists Edition – Take Home At Its Best Vol. 1, Session 2
Turning Guests Into Buyers
Everybody Starts From Where They’re At
It Matters Dialogue
The Female Nudge
Our Salon Experience
Purchasing From You
Take Home Dialogue
What Could Be
Stylists Edition – The Image Profile Vol. 1, Session 3
Dialogue
Image Profile – New Guest
The Taste Book
Role Play
Image Profile – Returning Guest
Stylists Edition – The Front Desk & You Vol. 1, Session 4
Partner With The Front Desk Staff
Rescheduling Revisited
Case Study
Do You Know?
Creating Staff Bio’s
Work Together – Maximize Potential
The Hustle Factor
Lawn Boy
Stylists Edition – Olympic Thinking Vol. 1, Session 5
State What You Want
Selecting A Coach
What Do I Need To Learn?
When And How Much Will I Practice?
How Will I Apply The Practice?
Visualize The Desired Result
Measure The Results
The Four Steps
Stylists Edition – Tracking For Success Vol. 1, Session 6
The Quest For A Tool
Supplemental – Print Spreadsheet
Columns A-G
Columns H-I
Columns J-L
Columns M-O
Columns P-U
Formulas & Totals
Stylists Edition – Is The Grass Really Greener? (w/Robert Cromeans) Vol. 2, Session 1
Commission vs. Booth Rent
Be The Change!
Integrity Is Everything
Bringing Out The Best You
You Are What You’re Surrounded By
The Benefit of Team
It’s About Career Development
Stylists Edition – The Greeting/The Referral Vol. 2, Session 2
Greetings… Handshakes Matter!
Elements of a Proper Greeting
Too Safe or Too Scared!
Referrals
Stylists Edition – Reputation & Honor Vol. 2, Session 3
Protect Your Reputation
What I Am… Is What I Am?
The 7 Steps of Honor
Step 1 – Honoring Your Craft
Step 2 – Honoring Our Industry
Step 3 – Honoring Your Guest
Step 4 – Honoring Your Teammates
Step 5 – Honoring The Salon
Step 6 – Honoring Leadership
Step 7 – Honoring The Owner
For The Love of The Game
Core Collection - Stylists
`Take Home At Its Best’
`The Image Profile’
`Olympic Thinking’
`Tracking For Success’ (contains data file)
‘The Greeting/The Referral’