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7 Ways to use milk_shake Direct Color


Using a martini glass, line the inside of the glass with the milk_shake Conditioning Direct Color of your choice. Fill the glass with milk_shake Whipped Cream leave-in conditioning foam and top with a drizzle of Direct Color. Stir. Apply to damp hair and process 10-15 minutes. Rinse well and style as desired.


Clear Direct Color is a pigmentless shine treatment for the hair. Amazing for the hair of your no-color clients that require extra shine and love. Works particularly well in climates which endure static! Apply to damp hair and process 30 minutes. Rinse well and style as desired.


Because the range includes four shades of blonde (silver, powder, beige blonde and golden blonde) stylists are able to use our direct color as a toner on pre-lightened or natural blondes. Apply to damp hair, process up to 30 minutes or until desired tone is achieved. Rinse well and style as desired.


Need to refresh color on mid-lengths and ends? milk_shake Conditioning Direct Color makes this possible without having to use oxidative color. Our shade selection and intermixability allows you to customize any formula for any client, not to mention the shine factor. Apply to damp or dry hair, process up to 30 minutes or until desired depth is achieved. Rinse and follow with Color Specifics color sealing system.


Too often colorists perform color correction on already compromised hair. Wouldn’t it be great to be able to repigment without further stressing the strands? milk_shake Direct Color is the perfect choice to recondition and repigment hair before applying the target shade. Apply to damp hair, process 30 minutes. Rinse well and proceed with color correction service.


There is no need for every Direct Color application to be ‘all-over’ your clients hair. Spice up your creations by adding flashes of fashion tones to pre-lightened sections. Apply to damp hair, process 30 minutes. Rinse well and follow with Color Specifics Color Sealing System.


For your customers who are prone to color fading it is recommended to customize any of our great rinse-out conditioners for your client’s home maintenance. Remove 25 grams of conditioner (and add it to your back bar liters!) from the retail bottle, and replace with 25 grams of milk_shake Conditioning Direct Color. Tighten the lid and shake it like a Polaroid picture! Happy Coloring!


With a foundation of four generations in the salon business, it's no surprise that PSC is the first beauty products distributor ever to join the prestigious ranks of Inc. 500’s list of fastest growing privately held companies. We deliver quality hair care products and offer innovative educational programs. We are recognized as leaders in the industry who not only apply sound business strategies, but also employ the imagination and creativity that keeps us on the cutting edge.