Sustainable Beauty Month [a.k.a. Earth Month] is one of the key ways in which Davines supports communities and the environment through sustainable beauty in action. And, so can you and your clients! #SBMONTH2018
For a handful of years, Davines has collaborated with The Fruit Tree Planting Foundation (FTPF) to help make impoverished communities more fruitful. Together, with the support of you and your salons, they have fundraised tree planting projects in Mozambique (2012), Brazil (2013), American Indian reservations (2014) and El Salvador (2015). That’s an incredible sustainable beauty record right there!
THIS YEAR = 5,000 TREES IN PERU
In April, Davines is rejoining forces with FTPF for Sustainable Beauty Month (a.k.a. Earth Month) to fund a wonderful project for in-need communities living on the edge of the Peruvian Amazon. This year the funds raised will support planting 5,000 trees in the Loreto region of Peru. This project is especially interesting because of its connection to the Essential Haircare line’s core concept of biodiversity. Approximately 357 local families would benefit from the new fruit trees, which would provide a stable food and income generation source to local communities and schools.
HOW YOU CAN GET INVOLVED IN #SBMONTH2018
To let Davines know your salon will be participating in fundraising, Visit http://www.davines.com/sbmonth2018/. BONUS: At the end of the month, Davines will select a salon they feel showed the most creativity and effort in fundraising… AND that salon will get to choose one staff member to go to Peru and participate firsthand!
Can’t commit to participating in the fundraising efforts but want to help sustain beauty? It’s super easy to make a donation here: DONATE
Don’t miss out on all of the sustainable beauty happening in April… follow the event at #SBMONTH2018.