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5 Tips for Selling More Retail in Salons

5 tips for selling Retail in Salons

EDUCATE YOURSELF

To be successful, you have to have in-depth knowledge about every item that you sell. Learn the pros and cons of each product that you carry..

BEGIN AT THE BOWL

The easiest place to prep your client for a sale is at the shampoo bowl. Comment on how much you love the specific products you are using. Let your client play, touch and smell them.

BE ENTHUSIASTIC

It helps tremendously to be a fan of the products that you sell. You will no longer feel like you’re selling anything – you’re just simply recommending products you know will fulfill your clients’ needs.

ASK QUESTIONS

Asking questions is a lot more effective than pushing a product on a customer. Be a good listener and provide them with product recommendations that will help to satisfy their specific needs.

OFFER PROMOTIONS
Customers are always excited to see what’s new and what’s on sale. Make sure to promote the special deals you offer both in salons and on your social media accounts.

We are fortunate to have a captive audience when the guest is in our chair. The focus is to show guests how we are their go-to service experts.

With this advantage, hairdressers and salons demonstrate what lengths we go to create the experience guests can get nowhere else, and then re-live at home.

-Terri and Steve Cowan

ABOUT US

PSC
With a foundation of four generations in the salon business, it's no surprise that PSC is the first beauty products distributor ever to join the prestigious ranks of Inc. 500’s list of fastest growing privately held companies. We deliver quality hair care products and offer innovative educational programs. We are recognized as leaders in the industry who not only apply sound business strategies, but also employ the imagination and creativity that keeps us on the cutting edge.

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