To be successful, you have to have in-depth knowledge about every item that you sell. Learn the pros and cons of each product that you carry..
BEGIN AT THE BOWL
The easiest place to prep your client for a sale is at the shampoo bowl. Comment on how much you love the specific products you are using. Let your client play, touch and smell them.
It helps tremendously to be a fan of the products that you sell. You will no longer feel like you’re selling anything – you’re just simply recommending products you know will fulfill your clients’ needs.
Asking questions is a lot more effective than pushing a product on a customer. Be a good listener and provide them with product recommendations that will help to satisfy their specific needs.
Customers are always excited to see what’s new and what’s on sale. Make sure to promote the special deals you offer both in salons and on your social media accounts.
We are fortunate to have a captive audience when the guest is in our chair. The focus is to show guests how we are their go-to service experts.
With this advantage, hairdressers and salons demonstrate what lengths we go to create the experience guests can get nowhere else, and then re-live at home.
-Terri and Steve Cowan