To celebrate z.one concepts’ 10th anniversary in North America, they have served up 5 INCREDIBLY SWEET DEALS. Perfect for pouring a little sugar on your client’s hair day, these deals [practically steals!] are exactly what you need to ramp up your salon’s style!

1. You no longer need water or a blowout to guarantee your client has a good hair day. It’s true! With milk_shake LIFESTYLING DRY SHAMPOO, you can give volume to limp, fine hair plus add cool girl texture and actually clean dirty strands. This dry shampoo is a hair game-changer for you and your clients.

Lifestyling dry shampoo 4.75 oz

2. Now you have the secret to give your clients vibrant and longer lasting hair color! milk_shake DEEP COLOR MAINTAINER BALM provides ultimate long-lasting color and conditioning to hair, leaving it soft, shiny and strong. For your chemical-conscientious clients, this super balm is paraben free. Score!

deep color maintainer balm 5.9 oz

3. Look no further for extreme hold that makes your client’s look last all day long yet brushes out easily. Formulated to fix and maintain styling, milk_shake EXTRA STRONG HOLD HAIRSPRAY is a natural hold that leaves hair shiny, healthy and full-bodied. Strong and natural? A perfect combination.

hairspray Extra Strong 9.15 oz

4. The ELCHIM DRESS CODE HAIRDRYER is versatile and so easy to use! Its ergonomic shape and ultra-lightweight materials make for a light dryer which will avoid tiring even the most delicate hand. BONUS: Diffuser and concentrator nozzle are included.

milk_shake & Elchim Hair Dryer

5. Professional-only AGE RENEW HAIR TREATMENT with luxurious ingredients, this power treatment gives hair the elements it needs to delay the aging process, and provides an immediate lifting and filling effect while also protecting and strengthening hair for extraordinarily lustrous and rejuvenating results.

age renew revitalizing treatment 12 x 0.68oz
age renew additive 16.8 oz


12 Reasons Why You’ll Love milk_shake Incredible Oil

PSC incredible oil

Extreme HEAT and extreme COLD can mean one thing when it comes to hair – CRUNCHY HAIR! Split ends and damaged hair can leave even the best cut looking painful.

If you relate then you need to check out milk_shake’s Incredible Oil. The name itself says it all.

milk_shake Incredible Oil is an intensive leave in treatment formulated to contrast and prevent split ends and protect the hair from the heat of blow-drying, irons and wands, as well as other stress factors that weaken the hair [SUN!]. It gives nourishment, strength, softness and detangles the hair.

Let’s break this down…

  • it protects hair from the heat of blow-drying and irons
  • it contributes to the reparation process of damaged hair and split ends
  • it smoothens and seals the cuticle
  • it strengthens and gives consistency to the hair fibre
  • it helps to prevent split ends and breakage
  • it nourishes the hair, leaving it soft and silky [yum!]
  • it detangles and prevents tangles
  • it gives shine and enhances the hair’s radiance
  • it tames frizz
  • it enhances color
  • it improves manageability during styling
  • it doesn’t weigh the hair down and is ideal for all hair types

My first experience with this beautiful product, was quite simply ‘Incredible’. My hairdresser gave me expert advice on how to apply the product correctly, to gain the maximum result. Unlike any other treatment or oil I have used, this gave such unbelievable shine, luster and the feeling of bringing back youthfulness to my hair. The love & protection factor of the Incredible Oil, felt like my hairdresser wrapped their arms around my hair. Thank you Milk Shake for giving such an amazing product to the World. ~Tracey Smith

milk_shake Lifestyling

milk_shake Lifestyling

hair for every lifestyle

We’re so excited to announce the arrival of the new lifestyling range from milk_shake, this July! All the natural goodness of milk_shake products in a brand new styling range, encapsulated in new, pretty and luxurious packaging, ready for your hair beauty shelf.


strong hold hair spray for color treated hair / fabulous
A strong hold hair spray formulated to give structure, hold and to maintain any style without compromising the natural movement of the hair. Leaves hair voluminous and shiny without unwanted residue and without weighing the hair down. With a UV filter and quinoa proteins for greater hair color stability over time, protection for treated hair, and an extremely healthy result with intense color and lustre.

Use: spray at approx. 8-12 inches from the hair as required.


medium hold hair spray / flexible
Medium hold hair spray that gives hold and keeps hair styles in place with a natural, flexible hold. Leaves hair voluminous and shiny without unwanted residue and without weighing the hair down. A new formula, with a UV filter and quinoa proteins, protects the hair fibre from the sun and environmental pollution, which can cause color fading. Quinoa proteins help to maintain color within the hair fibre, helping to preserve hair color over time and enhancing the hair’s shine, for a healthy, vibrant result.

Use: spray at approx. 8-12 inches from the hair as required.


instant dry shampoo / magic
Ultra-fine, instant formula. With just one gesture it refreshes the scalp for a fresh, clean feeling without using water, for a light result with no residue. Leaves hair looking cleaner for longer. Contains a special modified starch that helps to absorb sebum to reduce the unwanted shine and heaviness created by scalp impurities. With hemp seed oil, with nourishing and emollient properties for scalp and hair.

Use: shake before use, spray onto roots, wait a few moments, then style using hands or a brush.

Best Hair Rescue Products for Summer

Best Hair Rescue Products

For all of summer’s many pleasures, hair certainly suffers through this season of heat, humidity and chlorine. z.one concepts have rounded up their favorite rescue products to keep your hair healthy and gorgeous all summer long.


1 Meet the one product your hair needs to stay soft and shiny this summer: Deep Cleansing Shampoo. The gentle SLES-free formula removes styling product residue and chlorine from hair. With fruit and honey extracts and milk proteins, it cleanses hair deeply but gently, maintaining its moisture balance.


2This luxe duo works to gently wash and extend the life of your blonde or grey hair color. milk_shake Silver Shine products combine the restructuring benefits of milk protein, vitamin-rich blueberries and violet pigment to brighten and neutralize unwanted yellow tones.


3Hair feeling dry from repeated washing and sun exposure? Using a deep conditioning treatment will help block out humidity and restore moisture. milk_shake integrity intensive treatment contains a specific formula to deeply nourish hair and eliminate frizz. All it takes is three minutes to protect and restore your locks.

2017 Silver Shine Hair Contest

Silver Shine Contest

Everyone loves a dramatic transformation and, even more, the jaw-dropping before and after shots. z.one concept knows that some of the best hair makeovers happen in your salons! Hair magicians everywhere are invited to enter the milk_shake SILVER SHINE Before & After Contest.

It’s your time to shine! And, it’s really simple.

As soon as your client walks in, take a picture of their pre-SILVER SHINE hair. After you’ve worked your SILVER SHINE magic, take another picture. Then, post your most intense before and after pictures on Facebook or Instagram using #milkshakesilvershine and tag @milkshakeusa, for a chance to win a milkshake Lightening & Toning kit.

The contest ends on 6/28/17 so you have six weeks to rock your chairs! All winners will be announced on Facebook on 6/29/17. Remember, only work using milk_shake SILVER SHINE will be considered and the submitted pictures must be your original work.

So, you’re totally pumped to enter this contest but you need a supply of SILVER SHINE products? Give us a call: (815) 744-3384

SILVER SHINE Shampoo keeps blonde locks healthy and vibrant. Specifically designed for blonde or grey hair, this shampoo is a delicate cleanser containing a violet pigment capable of counteracting yellow tones in natural or lightened blonde hair, or grey or white hair.

SILVER SHINE Whipped Cream is a must-have beauty secret for blonde hair. Formulated to gently neutralize yellow tones in natural blonde, lightened blonde, grey or white hair while delicately conditioning. Enriched with organic mixed berry extracts and milk proteins, both Silver Shine Shampoo and Whipped Cream leave hair looking brighter, shinier, softer and healthier.

*z.one concept USA is the exclusive representative of milk_shake and NO INHIBITON brands in North America. These product lines are part of the z.one concept family; a young, innovative and dynamic Italian brand offering professional hair and beauty products worldwide. From shampoos and conditioners to color and lightener, these product lines offer a solution for every scalp and hair need to make great hair easy to achieve.