Milk_shake decologic

milk_shake decologic

DECOLOGIC: technology and innovation combine to create perfect blondes

Have you heard about milk_shake decologic yet? It is a complete range of lightening products created to offer an extensive variety of solutions for in-salon lightening and toning that will take your services to another level.

Total roots Lightener

Ammonia-free lightening cream, it lifts gently up to 5-6 levels, and can also be used on hair regrowth. Suitable for all lightening techniques and decolorizing washes with perfect, even results. Ideal for application on roots and lengths. With organic cranberry extract, clay, and silk proteins for perfect hair lightening, hair protection and conditioning. Doesn’t run or expand. For professional use only.

Use: mix the product in a non-metallic bowl with the most suitable milk_shake oxidizing emulsion depending on the levels of lift desired, the application technique, the hair’s condition, and respecting the given ratios. Only use plastic or glass tools and containers. Apply to dry, unwashed hair, without applying the mixture directly onto the scalp. Leave to process at room temperature, without using heat sources, until the desired level of lift has been reached. Do not exceed 60 minutes of processing time. Rinse well and conclude the service with products from the milk_shake color specifics range. It is advised not to repeat the lightening process within 24 hours from application.

Tone controller

A light, delicate and ef cient toner, gives perfect tone control after lightening on levels 9 very light blond and 10 platinum blond, or on natural white hair. With organic cranberry extract, clay, and silk proteins for hair protection and conditioning. For professional use only.

Use: mix the product with the milk_shake oxidizing emulsion in a non-metallic bowl, respecting the given ratios. Only use plastic or glass tools and containers. After having cleansed the hair with milk_shake deep cleansing shampoo and having removed excess water with a towel, apply milk_shake pro color equalizer to even out the porosity of the hair, then apply the formula to the whole head of hair or the specific areas that need toning, avoiding direct contact with the scalp. Leave to process for 5 to 20 minutes depending on the required tone and the porosity of the hair. It is recommended to check the hair every 5 minutes. Once the processing time has ended, add some warm water, lather and rinse well. conclude the service with products from the milk_shake color specifics range


Shades: Platinum, White, Natural Blonde, Light Ash Blonde, Peach Rose, Milk Mint, Smoky Grey, Amethist Grey

How-To Create ICY BLUSH with milk_shake

There are so many options for fantastic color, but we fell in love with milk_shake’s Icy Blush! Icy Blush creates definition using pastel tone on tone color line.


Formula 1: milk_shake decologic total roots 50 g, milk_shake oxidizing emulsion 10 & 20 vol. (3% e 6%) 50 g
Formula 2: milk_shake cocktail: milk_shake silver shine whipped cream 10 g + direct color powder 15 g + direct color silver 15 g
Formula 3: milk_shake cocktail: milk_shake silver shine whipped cream 10 g + direct color pink 30 g + direct color powder 10 g


Lighten the hair in the root area using formula 1.



Trace a horizontal separation that runs 1-2 inches from the top towards the back area. From the centre of the separation, trace two diagonals that end at the tips of the eyebrows. This creates a triangular section that develops over the front section. Tone the back and front side areas using formula 2.


Separate the right side section using the hair coloring film. Starting from the front hairline on the right side, separate the first strand with a diagonal line parallel to the side of the section. Color using formula 3.


Starting from the front hairline of the right side, continue with a second front diagonal and color the chosen strand using formula 2.



Color the next strand using formula 3. Continue coloring the following strands alternating between formula 2 and 3.



Complete coloring the section using formula 3.


milk_shake Beautiful Hair & Holiday Kits

PSC milk_shake 2017 Holiday Kits

It’s that wonderful time of the year for Beautiful Hair and Holiday Kits from concepts/milk_shake!

If you’ve been a hair dresser for any amount of time, you know that your November and December is going to be CRAZY busy with clients wanting to look their best! They’re going to see family and friends they haven’t seen in a long time and they want to put their best foot forward. So, of course, they come to you!

What’s great is in this season you’ll never be without inspiration. There is an endless stream of theme parties, glamorous dinners, and cocktail events. This festive mood is likely making your customers excited to blend in by adding some glamour to their hair color and style.

Let’s not forget they want all the bling AND keep their hair healthy. You can still do that by simply adding a little sparkle to their color and use milk_shake products. milk_shake offers endless opportunities to help make the best of the holiday season at your salon while adding a little fun and boosting your anticipated holiday profits!


Color Trio
Color Trio

color maintainer shampoo 10.1 oz
color maintainer conditioner 10.1 oz
leave In conditioner 11.8 oz

Integrity Trio
Integrity Trio

integrity nourishing shampoo 10.1 oz
integrity nourishing conditioner 10.1 oz
whipped cream 6.8 oz

Silver Trio
Silver Trio

silver shine shampoo 10.1 oz
silver shine whipped cream 6.8 oz
incredible milk 5.1 oz

Energizing Trio
Energizing Trio

energizing blend shampoo 10.1 oz
energizing blend conditioner 10.1 oz
energizing blend treatment 1.1 oz


milk_shake Go pink

Because concepts believes paying it forward is one of the greatest things we can do for ourselves and others, their milk_shake GO PINK promotion this year is the “PAY IT FORWARD” concept. The goal is to brighten someone’s day and advocate for breast cancer screening. Get ready to bring the smiles, great hairstyles and help save lives with GO PINK!

To start the PAY IT FORWARD IN PINK campaign across North America, milk_shake will be giving away 4,000 PINK products. And, a donation of $15K for local charity organizations picked by your distributor!


1. When your client is ready to check out at your salon, you hand them one of the FREE GO PINK products, explaining it’s a compliment from milk_shake and the beginning of a Pay It Forward Chain promoting Breast Cancer Awareness.

2. When this happens, it often inspires people to keep the chain going by paying it forward to the person behind them. Offer your guest to purchase one of the milk_shake GO PINK products for the next person who will be checking out.

3. Encourage your guest to use the attached card and write a personal note to the next person who will receive the GO PINK product. Encouraging to take care of their health and get tested for breast cancer.

4. It’s a simple gesture, but it affects people. And, people change the world!

If that’s not enough, here’s what these amazing milk_shake GO PINK products do for your client’s hair!

milk_shake GO PINK leave in conditioner gives manageability to hair, while protecting its structure and moisture balance. An intensive leave-in spray mask hair treatment, milk_shake GO PINK incredible milk it literally works like a boss as it protects hair from UV rays; repairs all hair types; maintains color; protects from heat; detangles; maintains hair style; adds maximum shine; creates body and volume; controls frizz; banishes and prevents split ends; easy straightening; smooth the cuticle. milk_shake GO PINK whipped cream is a no-nonsense, no-rinse conditioning and protective creamy foam for all hair types containing a milk protein to condition and restructure hair, while providing softness and manageability without weighing it down.

milk_shake GO PINK

5 pink leave in conditioner 10.1 oz

5 pink whipped cream 6.8 oz

5 pink incredible milk 5.1 oz

FREE for Pay It Forward Chain

1 pink leave in conditioner 10.1 oz

1 pink whipped cream 6.8 oz

1 pink incredible milk 5.1 oz

18 PINK cards

1 Kit of salon decorations

Join the PAY IT FORWARD IN PINK force and don’t forget to post your pay it forward stories online at and on social media using hashtags #milkshakegopink #pinkitforward. concepts: milk_shake Illuminate

milk_shake Illuminate

Are you ready for an innovative lightening and color treatment? The milk_shake Illuminate line is the new range to gently lighten your client’s hair and with two new treatments to enhance the beauty of any cut, color or style. Now you can create soft highlights with a touch of color in just five minutes. Boom! Considered your hair world enlightened.

Look no further for the perfect solution to personalize your client’s cut with tailored contrasts created during the styling process! milk_shake Illuminate quick light does just that and lightens hair in a few minutes without even needing to rinse! It’s an ammonia-free lightening treatment with immediate and delicately illuminating results for both untreated and color-treated hair.

milk_shake illuminate

WHAT YOU DO: Simply apply the product and flat-iron your client’s hair to have instant, natural contrasts with up to two levels of lightening.

HOW IT WORKS: Its formula is enriched with hydrolyzed keratin, which has a high affinity with the structural keratin of the cuticle, strengthening hair, giving consistency, greater structure and protection as well as conditioning the hair.

milk_shake Illuminate pure pigment creates spectacular color tones to uniquely handcraft your client’s hair during styling. Giving versatility to the lightening process and color tones, it illuminates hair with creative chromatic effects. And, it’s available in six vibrant shades: GOLD, RED, BLUE, VIOLET, COPPER, and BROWN.

WHAT YOU DO: Just apply the formula and flat-iron your client’s hair to have immediate, intense and vibrant color. *This treatment is carried out by mixing the chosen pure pigment shade with quick light.*

HOW IT WORKS: It contains hydrolyzed keratin, formulated to strengthen hair for greater structure, conditioning and deep protection.

Illuminate Quick Light

1 Illuminate Quick Light 6.8 oz $22.00

1 Illuminate Pure Pigment Copper 3.4 oz $19.00

1 Illuminate Pure Pigment Red 3.4 oz $19.00

1 Illuminate Pure Pigment Violet 3.4 oz $19.00

1 Illuminate Pure Pigment Gold 3.4 oz $19.00

FREE products

1 Illuminate Pure Pigment Blue 3.4 oz $19.00

1 Illuminate Pure Pigment Brown 3.4 oz $19.00

1 Illuminate technical guide

1 Illuminate easel card

6 Illuminate dropper

6 sponge brush applicators

1 milkshake bowl

1 measuring cup

Get your supply and start illuminating your clients today!