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PSC Brands

Over 35 years ago, two friends were inspired to start a company that would support the success of hairdressers and provide luxury hair care at an affordable price. The rest is history. For John Paul Mitchell Systems, producing the highest quality professional hair care available is simply not enough. John Paul Mitchell Systems is (and always will be) dedicated to making our world a more beautiful place. They were the first professional beauty company to stand up against animal testing and their charitable efforts continue to set the standard for giving in our industry. A commitment to caring for people and the planet is a driving force in everything they do. Some things never change. John Paul Mitchell Systems Co-founder and Chairman of the Board John Paul DeJoria and Co-owner Angus Mitchell still steer the company according to its original vision. Despite offers from public corporations to sell, they refuse because of our initial vow to stand by the professional beauty industry. The men behind the bottle make John Paul Mitchell Systems one of the most recognized and respected names in the industry.


Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing their expertise, they began creating their own brand of Davines hair care products exclusively for salons. Davines’ style is a reflection of their curiosity and openness to the world;  different cultures, customs, and people that truly inspire them  and their Italian perspective of history and art, design and fashion, culture and lifestyle, because it is their heritage and who they are. Davines loves things that reflect simplicity and harmony because their beauty is always modern. Though they’re  in tune with today’s mood, they set out to create concepts and products that are destined to become classics with their timeless appeal. Since the beginning, Davines has focused on crafting quality products that are scientifically engineered to work, and express their distinctive style and spirit.  It is Davines’ aim to inspire and improve the work life quality of worldwide beauty professionals through concepts, products, and services that will allow them to offer unique experiences to clients.


The philosophy behind every concept™ hair care and color product is to bring hair back to its natural state. From care and styling to bleach and hair color, their products go further to treat and condition hair. Their secret? The right combination of natural ingredients and the latest innovations in hair care and hair color technology. concept was created in 1999 by Ivano Panzeri in Italy – known as one of the most competitive hair product markets in Europe. The brand was quickly recognized by industry experts for its innovation.  Panzeri’s goal was to provide hair stylists with a fresh approach to achieving success, through technological advances and effective commercial and marketing strategies. concept offers a superior range of products, the latest in stylist education, and professional management training. concept™ USA is the exclusive representative of milk_shake and NO INHIBITION brands in North America. These product lines are part of the concept™ family; a young, innovative and dynamic Italian brand offering professional hair and beauty products worldwide. From shampoos and conditioners to color and bleach, these product lines offer a solution for every scalp and hair need. concept™ products make great hair easy to achieve while offering everything you need to look amazing 365 days a year; from never-fail styles to solutions for frizz, limp tresses, dull color, hair loss and more!



Leen and Bertus started learning mens haircutting when they were just fourteen years old. With their love of classic barbering and the influences of rock n roll, custom culture and its subcultures, it was inevitetable that one day they would open Schorem Barbier.
Schorem is an old school men-only barbershop in the heart of the working class city of Rotterdam. The shop specializes in the classic cuts that have proven themselves over the decades: pompadours, flattops, contours and the other styles featured on Schorem’s famous barbershop posters.
Since its opening, Schorem has been frequented by greasers, rockers, bikers, psychobillys, ruffians and other fine gentleman scumbags from every echelon of society. With more than fifty years of barbering and grooming experience these Rotterdam Barbers have now formulated pomades worthy of their exacting standards. As old school barbers they dug deep into the history of pomades to formulate what they belief are the world’s finest, Reuzel.


Tradition evolves.

Real tools for the beauty of men.

DEPOT® celebrates the tradition of male grooming with a new and evolved perception of male beauty. The sophisticated yet simple specific products that make up the range are modern must-haves based on traditional formulas: true classics updated for the man of today.

DEPOT®: a contemporary, advanced and simple approach to male grooming. In a male market that is constantly changing, where many men are returning to old-fashioned barbers for a tailor-made shaving ritual, others are turning to hair stylists for a cutting-edge look or haircut, or they’re finding the comprehensive attention they need at the new barber salons that combine the past and present: this is DEPOT®

DEPOT® offers a full range of male products to meet the demands of a changing male market, adapted to fit their needs. Specific, high-quality products with a strong identity were created for demanding professionals in the male market.

DEPOT® The male tools & Co. For the well-groomed modern man. A product line that revisits the original formulas of classic male grooming treatments, with modern, sophisticated, and technologically advanced reinterpretations.

It’s no secret that Babe Hair holds an excellent reputation in the professional hair extensions market. Listed among the top brands in the industry, Babe extensions create unbelievable hair transformations all around the world.

Babe extensions are made with 100% Remy human hair which means the natural cuticle is preserved to allow each strand to run the same direction. This includes all Tape-In, I-Tip, Flat-Tip & Fusion extensions. Babe doesn’t use any synthetic fillers or fibers. Remy hair has minimal matting and tangling, and will last for many months with proper care when installed by professional stylists.

In addition to the high quality, all-natural human hair extensions, Babe Inc. has also developed a state-of-the-art education program. We believe that when you combine Babe’s high quality hair extensions with the proper training and knowledge, huge success awaits. The in-depth, hands-on courses cover topics such as marketing, pricing, client consultations, coloring and cutting, as well as hair care techniques.


With a foundation of four generations in the salon business, it's no surprise that PSC is the first beauty products distributor ever to join the prestigious ranks of Inc. 500’s list of fastest growing privately held companies. We deliver quality hair care products and offer innovative educational programs. We are recognized as leaders in the industry who not only apply sound business strategies, but also employ the imagination and creativity that keeps us on the cutting edge.