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Meet MITCH

On February 6, 2018   /   John Paul Mitchell Systems  
Meet the New MITCH

MITCH – A New Look That’s Powered By Style

Yes, MITCH has a new look, but it’s still using the same great products! Powered by style, the MITCH brand offers workable, long-lasting styles for everyday looks. This new campaign features real men and their stories, each with his own unique personal style. No matter the look, MITCH makes great grooming easy.

MEET THE MEN OF MITCH
#MITCHtheMan

YOUR PERSONAL STYLE: Gritty, Modern
YOUR PRODUCT: Putty styler leaves hair full and healthy-looking with gritty, modern texture and a matte finish.

YOUR PERSONAL STYLE: Clean, No-Fuss
YOUR PRODUCT: Cream lets you shape and reshape with lasting control while conditioning ingredients leave hair soft and manageable.

YOUR PERSONAL STYLE: Textured
YOUR PRODUCT: Clay bulks up texture with an ultra-matte finish.

YOUR PERSONAL STYLE: Messy, Undone
YOUR PRODUCT: Paste has a flexible, webby texture that forms and separates hair.

YOUR PERSONAL STYLE: Strongly Defined
YOUR PRODUCT: Gel delivers all-day hold while shine enhancers give hair a natural-looking polish.

YOUR PERSONAL STYLE: Classic and Slicked-Back
YOUR PRODUCT: Pomade contains smoothing and conditioning ingredients that make hair easier to handle.

YOUR PERSONAL STYLE: Spiked and Extreme
YOUR PRODUCT: Glue is a powerful fixative that delivers superior all-day hold.

 

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Reuzel – Project X

On February 2, 2018   /   Reuzel  
Reuzel Project X

Those crazy guys at Schorem Haarsnijder En Barbier always have something up their sleeve! Project X is definitely a favorite for us! What a great idea of bringing in so many talented artists to one place and their creativity flow! Here’s what it’s all about in their own words…

 

Project X is about hair, education and friendship… 12 people from around the world that share their passion for a craft… 12 people that needed only 5 days to become friends for life… All this captured on film and soon for sale to raise money for the less fortunate…

It took blood, sweat and tears but we are more then proud to tell you cats ‘n’ kittens that PROJECT X is almost done and ready to order… 11 haircuts by some of the world’s most renowned barbers available in seven languages.

For us Project X was a way to bring together a group of mind like people from around the world to make an educational “DVD” that we want to sell to raise money to send less fortunate kids to school to give them a chance to fall in love with our trade just like we did…

We’ve met SO many amazing and skilled barbers around the world and the idea of just “throwing them in a room together with a bunch of models and see what happens” got bigger and bigger and MAN… That week became the best week of Leen and myself’s life, not only because of the amazing haircuts but it’ was magic to see how fast friendships for life were forged, after a week 10 tough guys and one particular tough lady had to shed tears just because it was over…

All the Project X content will be ready for download real, real soon, we’ll keep you posted, check our social media the next couple of days to se the teasers of all the artists participating (I’ll post one every day in alphabetical order).

They’ve already post quite a lot of the haircut teasers on their Schorem Facebook Page. Be sure to check it out!

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How-To Create ICY BLUSH with milk_shake

On January 29, 2018   /   z.one concept  

There are so many options for fantastic color, but we fell in love with milk_shake’s Icy Blush! Icy Blush creates definition using pastel tone on tone color line.

Formula’s:

Formula 1: milk_shake decologic total roots 50 g, milk_shake oxidizing emulsion 10 & 20 vol. (3% e 6%) 50 g
Formula 2: milk_shake cocktail: milk_shake silver shine whipped cream 10 g + direct color powder 15 g + direct color silver 15 g
Formula 3: milk_shake cocktail: milk_shake silver shine whipped cream 10 g + direct color pink 30 g + direct color powder 10 g

HOW-TO:

Lighten the hair in the root area using formula 1.

 

 

Trace a horizontal separation that runs 1-2 inches from the top towards the back area. From the centre of the separation, trace two diagonals that end at the tips of the eyebrows. This creates a triangular section that develops over the front section. Tone the back and front side areas using formula 2.

 

Separate the right side section using the hair coloring film. Starting from the front hairline on the right side, separate the first strand with a diagonal line parallel to the side of the section. Color using formula 3.

 

Starting from the front hairline of the right side, continue with a second front diagonal and color the chosen strand using formula 2.

 

 

Color the next strand using formula 3. Continue coloring the following strands alternating between formula 2 and 3.

 

 

Complete coloring the section using formula 3.

 

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Reuzel’s Fiber Gel

On January 23, 2018   /   Reuzel  
Reuzel Fiber Gel

New Product from Reuzel: Fiber Gel

Fiber Gel

The Low Down
Fiber Gel is an alcohol-free, non flacking gel with a firm pliable hold and low shine.

The Breakdown
Fiber Gel offers firm holding power all day, while adding thickness, fullness, and texture to the hair. The alcohol-free formula keeps the hair from feeling crunchy or sticky while still maintaining the characteristics that appeal to the avid gel user.

The Get Down
Begin with a dime sized amount of Fiber Gel and apply to towel dried hair. Add more Fiber Gel as needed for longer, thicker hair. Comb through and allow to dry naturally or blow-dry into hair after application for added volume and lift.

Scumbassador Tip
Apply to dry, styled hair and rake fingers through to change the look from sleek and polished to slightly disheveled and more casual, all while still being able to brush through the hair with ease.

Q&A
Does it have a matte or shine finish? Matte if blowdried or combed through; shiny if left alone.

Is it water-based? Yes.

What scent did you guys go with? Clean, masculine, and sexy…like us. 😉

*Don’t miss out on our Scumclass on February 5, 2018.
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Mask of Vibrachrom Color Contest Winner

On January 19, 2018   /   Davines  

This past summer, Davines celebrated an incredible first year with Mask with Vibrachrom and launched a Color Contest to showcase the creativity of our North American colorist community. Offering a winning prize of a trip to World Wide Hair Tour 2018 in Parma, Davines invited colorists to share their Mask with Vibrachrom creations. Looking at the composition, quality, color application, suitability, and finishing style, our judges reviewed over 300 submissions!

We are very happy to present you with Davines’ winning submission from Grace Harrell, Artistic Director of Hair Color at Reverie Salon. Exhibiting high levels of technical work, including color, placement, technique, style, and photography quality, Grace’s stunning work truly demonstrates the capabilities of Mask with Vibrachrom.

 

PLEASE JOIN US IN CONGRATULATING GRACE ON HER WIN!
We would love to see what you are creating with Mask with Vibrachrom – don’t forget to share your work using #maskwithvibrachrom or via the Instagram handle @davinescolor.

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ABOUT US

PSC
With a foundation of four generations in the salon business, it's no surprise that PSC is the first beauty products distributor ever to join the prestigious ranks of Inc. 500’s list of fastest growing privately held companies. We deliver quality hair care products and offer innovative educational programs. We are recognized as leaders in the industry who not only apply sound business strategies, but also employ the imagination and creativity that keeps us on the cutting edge.

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