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Blog concept Fashion Day concept Fashion Day concept NYC Fashion Day

We’ve conquered the daily grind. Time to get away? Ready for the concept hair show in New York? Let’s live the magic of the Big Apple! Picture a most unforgettable experience.

Look and Learn Fashion Event:
Here is a special Avant Garde Hair Style presentation, in an absolutely unique setting. See how, with concept Hair Fashion, to bring the dreams of your guests to life. What is more promising than a rather unique hair event with international stylists? When it comes to once in a lifetime opportunity, no one should miss out.

Monday, October 24, 2016, 3 – 5 pm

The Look & Learn takes place at the elegant design venue of the Metropolitan Pavilion, 125 W 18th St., in the heart of Manhattan’s hip Chelsea district.



BE INSPIRED concept has banded together a group of Italian, North American and global stylists. This is the A-Team demonstrating the highest standards to celebrate their ideas and creativity. This is an occasion to see a preview of the newest and most recent trending hair up close, to live the art of the cut, the color and the style. Tickets are $200.

Exclusive Hands On Event:
Yet another grand dose of concept theater follows the next day. Featured on stage is a cut and color from the latest concept collection.

Tuesday, October 25, 2016, 10am – 3pm

Join us, new friends and new teammates, at concept USA Headquarters: 333 Rt 46 West, Fairfield NJ. Limited to 15 attendees, the Hands On is an exclusive engagement.

Tickets are $175, which includes transportation from Manhattan and lunch. Realize a savings by booking the Hands On at $150 by June 1. concept USA is exclusive representative of milk_shake and No Inhibition brands in North America. The two product lines are part of the family, the young, innovative and dynamic Italian brand. products make great hair easy to achieve. There is everything stylists and guests need to look amazing 365-days a year: never-fail styles, solutions for frizz and limp tresses and dull color and hair loss.

milk_shake hair products are inspired by nature. The philosophy is simple. Use the power and the beauty of nature to achieve amazing looking hair for all occasions.

No Inhibition products symbolize an increased sensitivity towards the environment around us and well-being obtained through conscious daily choices.

Ignite a Spring Renaissance

PSC_Ignite a Spring Renaissance

Arthur Hall, Founder, Creative Technical Director of Blue Ocean Beauty Solutions:

Spring has sprung. There are definite signs that we’re re-emerging into a time of year with huge transitional energy. So many things happen during this time of year in our industry.

Manufacturers launch new products. New hair and fashion collections are created to emphasize spring and summer looks. Marketing looks for innovative approaches to bring freshness to established merchandise. Obviously, for all of us, this is our yearly renaissance.

We can be re-energized by all the ‘newness’ around us and commit to grow to our next level of salon service excellence. If not, it’s just another year of doing clients.

Let’s lean toward the former. Let’s look at what we do with fresh eyes: the eyes of our guests. The guests in our chairs take in what we say. Here are some priorities:

IMAGE, or what they see: Do we look like the kind of stylists that can cater to a cross section of our demographic? Are our salons clean and tidy? Do we work in an organized and systemic manner?

Remember, perception is reality. So let’s manage the guests’ reality. Managing your inner image helps accentuate the positive.

PERSONALITY, or what they feel: A smile and warm handshake go a long way to make guests feel at ease. Have the type of personality that draws your guests to you while you’re behind the chair.

They’ll be more relaxed, more open to sharing their concerns and learn more from you if they like you. So simple.

CONTENT, or what they’ll learn: Apart from the service itself, guests are looking to learn something new from the experience they have with us. Proper preparation by having a strong basis of product knowledge is important, in order to assist the guest in solving challenges with their hair.

Teaching techniques to dress their hair extends the salon experience to the nth degree and elevates our level of servicing the guest.

CALL TO ACTION, or what they buy: An important link in the guest experience is the Take Home sale. The correct product choice along with the proper instructions establishes the stylist, as the expert in your field. The method of getting product in the consumer’s hands is education. Education and, of course, asking for the sale.

Realize that these four service priorities are “all about the guest.” Incorporate these in your daily mental preparation. I’m sure there will be a bit more purpose and positive intent to servicing your clients.

So, enjoy the energy of spring. There’s awakening, growth and stretching to new dimensions. Have fun. This is all about getting better at what we do and helping our guests by being their expert, their “go to” stylist.

Modern Hairstyles for Brides

PSC_Modern HairStyles for Brides

It’s that time of year – wedding season! This a magical moment; moments that have been dreamt about for years! Little girls all over the world have every detail worked out in their minds. They’ve practiced walking down the aisle, they’ve put a ring on their ring finger just to see what it looks like…hearts skip a beat and everything is ready. BRING ON THE WEDDING!

When a dream like this finally catches up to reality, it is almost intoxicating. The plans of that sweet little girl are just ahead on the horizon and Paul Mitchell wants to make sure that you have what you need as you play your part in making this dream come true.

Your role is to capture beauty as time stands still on this day…as two lives merge together…everything has fallen into place for this day…this is the day a dream comes true and you get to make so many brides beautiful. Your work will be seen not just on this one day, but on every day after. Your creative style will be frozen in time, as the photographer snaps the pictures, while the flash highlights the love, your style – your work of art will be on display for generations to come.

Imagine the excitement that comes with putting together a Wedding Album. Imagine the feeling a bride gets when someone looks through the album and they say, “You look SO beautiful” YOU did that! You used your amazing talent to ensure that beauty will transcend though time. You make the bride beautiful, its an honor that we know you take pride in.

Paul Mitchell has many style tips to help you set the stage for brides and here’s one for you:

PSC_Modern Brides HairStyle

This style comes from Paul Mitchell bridal stylist Bridgette McLeod who is sharing her favorite look for today’s modern brides. This look has elements of an old Hollywood style, but is modernized by an asymmetrical silhouette and contemporary texture. Here’s how she created the look:

  1. To begin, curl the hair using the Neuro Unclipped Cone for a glamourous, old Hollywood look.
  2. Clip off the hair just behind the ear on the heavy side of the part. On the opposite side, part slightly farther back.
  3. If you’re working with long hair, use a covered band to tie hair just at the shoulders and another towards the end. Then, roll the hair under and use bobby pins to pin the ponytail up and into place.
  4. Take a diagonal back section from the lean side of the part and twist hair counter clockwise all the way to the ends.
  5. Use a pinch and pull method expand the twist.
  6. Repeat to create two more twists. Pin into place with bobby pins using a sewing method.


Incredible Milk Raves

PSC_Incredible Milk Raves

Incredible Milk, Best Hair Treatment 2016

A best-selling leave-in conditioner for milk_shake, with 12 hair transforming properties, Incredible Milk is an intense spray mask. The 2015 award winner caught on this year with the Beauty Short List Awards.

Not only is there strong protection against those harmful UV rays, Incredible Milk repairs all hair types, maintains color, serves as a heat protector, detangles and maintains style.

This miracle-making treatment from concept adds maximum shine to locks, creates body and volume and puts major control on the frizz. Last but not least, Incredible Milk eliminates and prevents split ends, makes straightening a breeze and smoothes the cuticle.

The does­-it-all formula blends organic active ingredients: Muru Muru butter, glycolic fruit extracts (blackcurrant, raspberry, papaya and mango) and milk proteins.


Angela: I’m obsessed! I absolutely adore your Incredible Milk! Using the Incredible Milk and the Integrity system, my hair was transformed from dull, frizzy and frustrating to soft, lustrous and easy to manage.

I used to have to use heavy frizz creams, hair spray, and a blow dryer to tame my long, wavy locks which only made things worse in the long run. My hair was dry and damaged from all the abuse I put it through.

Now, I only have to use a few “spritzes” after washing and conditioning with the Integrity system. My hair is perfect! I’ve never had such amazing results. I am so happy that I found milk_shake!

Sherri: I have tried pretty much all of the milk_shake products and love them all. I tell all my friends. I even bought a lot for the holidays and gave them as gifts to family.

Nancy: I love all my milkshake products! Incredible Milk leaves my hair soft and shiny. I have many compliments since I started using milk_shake. It helps your hair 12 different ways.

I love that it’s an everyday shampoo and conditioner. The smell is out of this world. I recommend it to my family and friends.

Audrey:  I love milk_shake products! The leave in conditioner has brought my hair back to life! My hair was broken off, and kind of scorched from bleaching. I also believe it makes my hair grow faster. Love it.

Ernestina:  My husband tells me my hair is super soft and supple. He’s always running his hands through it when we are sitting side by side. I love it because my hair color lasts much longer and it does make my hair feel really healthy. Thanks for a great product.

This Is A Shimmering Mist WINS

PSC_This Is A Shimmering Mist Wins

As we wrap up Sustainable Beauty Month we are excited to invite you to the After Party!! Yes, Davines’ This Is A Shimmering Mist WINS as best Eco-Friendly Beauty Product! E! Style Collective editors love Davines (especially its shampoo and conditioners) for its use of natural products and great packaging, but are currently obsessed with the Shimmering Mist. It gives hair a shine and helps control frizz. Perfect for summer!

If you were on board with This Is A Shimmering Mist before the glitz and the glam then you will be beaming with pride when you can tell clients that it is an Award Winner!

It gives you style cred with your clients too, because you “just knew” this was an amazing product and now you have the award to prove it! It’s so nice when things fall into place like that. You trust Davines and they have come through in a BIG way!!

Maybe you perked up when you heard that This Is A Shimmering Mist was gaining momentum, so you thought you’d introduce it to your clients. And well, of course we know that NOW you are totally hip on the idea of using it to bring your clients the best shine possible.

Even if you are feeling a little late to the party, for whatever reason, Davines makes sure that you have enough time to fall in love with their products before the peak usage season!

This Is A Shimmering Mist is going to be on your Style Playlist for all your clients this summer! It’s for EXTRAordinary shine. So it goes the extra bit to make shine anything but ordinary. Davines is always going to take the extra steps to make sure that you use the best ecofriendly products.

This Is A Shimmering Mist is a shine spray that gives a velvety texture to the hair. You will get the benefits of no hold that gives exceptional shine to the hair, keeping it light. There is the MOST EXCELLENT anti-frizz effect and perfect control of the electrostatic effect.

This Is A Shimmering Mist will be the hottest product of the summer! Summer haze, beach bum days, poolside…whatever Mother Nature throws at you in the form of humidity…This Is A Shimmering Mist keeps you looking like perfection.  Interestingly enough, while this product totes it’s humidity resistant promise, it is able to add an extra moisturizing factor. Moisture is locked in so the humidity is blocked out…its absolute genius!

This Is A Shimmering Mist is a Zero Impact product, something Davines is proud of and something you can be proud of as well.


With a foundation of four generations in the salon business, it's no surprise that PSC is the first beauty products distributor ever to join the prestigious ranks of Inc. 500’s list of fastest growing privately held companies. We deliver quality hair care products and offer innovative educational programs. We are recognized as leaders in the industry who not only apply sound business strategies, but also employ the imagination and creativity that keeps us on the cutting edge.