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Summertime means SUN & MORE from milk_shake

SUN & MORE by milk_shake

You can’t think of hair sun protection without
thinking of milk_shake’s SUN & MORE!

Sun protection isn’t just for skin; your client’s hair needs protection from the sun, too! z.one concept has come to the rescue with milk_shake SUN & MORE. This follicle-protecting product line gives you the ultimate essentials to serve your client some summer beauty complete with UV protection, hydration and a deliciously exotic fragrance!

What happens when your client’s hair is unprotected by sun? During summer, pollution, wind, chemicals, hairdryers and brushing can all potentially damage the hair, as well as the sun, salt and chlorine, creating damage. Ew.

THE GOOD NEWS IS HAIR DAMAGE CAN BE AVOIDED with the right SUN & MORE treatments.

For all of your clients who enjoy being poolside, oceanside or just want to live close as close as they can to the sun, you can whip out SUN & MORE and whip those locks into perfection. From restorative shampoo to miracle hair masks, this product line does all of the work so you and your client can kick back!

ALL OVER SHAMPOO [hair & body moisturizing shampoo]

A ‘two-in-one’ cleansing and soothing formula for your client’s hair and body, ideal after swimming in the sea or pool, or year-round to leave skin soft and protect hair from the lightening and dehydrating effects of the sun.

BEAUTY MASK [intensive nourishing hair mask]

Intensive nourishing and conditioning mask for hair to be used after shampooing to soothe the damaging effects of the sun, salt, wind and chlorine. Its deep action, created through the synergy of conditioning ingredients with natural extracts, leaves your client’s hair soft, radiant and manageable.

INCREDIBLE MILK [leave in treatment for all hair types]

A spray mask with 12 cosmetic benefits with UV filters, to give all the necessary elements to protect hair during the summer: 1. repairs all hair types 2. tames frizz 3. prevents split ends 4. protects from heat 5. gives manageability 6. detangles 7. gives incredible shine 8. gives body and volume 9. enhances use of flat or curling irons 10. protects and maintains color 11. protects from UV rays 12. smoothens the cuticle. How we love thee, Incredible Milk, let us count the 12 ways!

Designed to protect and serve hair, SUN & MORE contains high quality ingredients like muru muru butter, quinoa proteins, milk proteins, vitamin E, UV filters, and fruit extract. Now, about the savings you’ll land through these deals…

SUN & MORE try me kit <- What? You haven’t tried it yet??
3 sun & more all over shampoo 8.4oz
3 sun & more beauty mask 6.8oz
1 sun & more incredible milk 5.1oz

FREEBIE:
1 desk expo

SUN & MORE gift with purchase offer
9 sun & more all over shampoo 8.4oz
9 sun & more beauty mask 6.8oz
9 sun & more incredible milk 5.1oz

FREEBIES:
3 beach bags
3 sun visors
3 beach towels
1 floor stand

SUN & MORE bonus buys
Purchase all 3 products = Save 25%
Purchase a kit = Choice of one free fashion accessory
The sun is out and that means you need your supply of SUN & MORE.

JPMS – For the Love of Blonde

For the Love of Blonde

For the Love of Blonde!

The weather is warming up (ok, it’s hot!) and when it comes to your color clients, blondes are a very big deal! Whether the blonde is cool and dusty, platinum or golden, Paul Mitchell Blonde provides a cohesive collection of products to address every one of your client’s blonde texture and tone needs. For the love of blonde, this line has been designed to help you keep your clients’ hair light and bright.

Blondes will totally have more fun in your salon and here’s everything you need…

BLUE OIL LIGHTENER SYSTEM [on & off-scalp lightener]

This gentle, conditioning formula quickly achieves up to 5 levels of lift. Blue Powder Activator packets mix with Blue Oil Booster and Paul Mitchell Cream Developer to create the perfect on-scalp and off-scalp lightener. BONUS: Ideal gel consistency for easy mixing and precise application.

SAVE 25% ON THE PURCHASE OF:
4 – Blue Powder Activator Foil Packs, 0.44 oz.
1 – Blue Oil Booster, 2 oz.

SAVE ON LIGHTENERS [service any blonde texture or tone]

SKYLIGHT HAND-PAINTING CLAY LIGHTENER, 14.1 OZ.
Ideal for balayage, organic highlights and all other freehand application techniques.

DUAL-PURPOSE LIGHTENER, 32 OZ.
Ideal for on-scalp double process blonding, off-scalp foil highlighting, color correction and any creative lightening technique.

SYNCHROLIFT, 28.2 OZ.
This lightener is similar to DUAL-PURPOSE with the added bonus of hand painting!

LIGHTEN UP BLONDING PASTE, 7.1 OZ.
Ideal for color correction, creative techniques and lifts on tone.

FLASH FINISH TONERS

Crafted to neutralize and enhance your client’s tone in 10 minutes or less! Five intermixable cool, neutral and warm pastel colors achieve the perfect tone on pre-lightened hair. BONUS: No-ammonia formula features hydrolyzed soy protein to instantly moisturize for a smoother, shinier finish.

PLATINUM BLONDE [cools brassiness & eliminates warmth]

Provide perfect solutions for blonde, white and silver-colored hair clients.

PLATINUM BLONDE SHAMPOO, 10.4 oz./33.8 oz.
Banishes brassiness, softens strands and adds shine in natural and color-treated blondes. Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair. BONUS: Conditioning ingredients and extracts hydrate hair and intensify shine.

NEW! PLATINUM BLONDE CONDITIONER, 10.4 oz./33.8 oz.
Hydrates and helps cool brassy tones in blonde, white and silver hair. Violet-tinted, color-enhancing formula eliminates warmth, softens strands and adds shine. BONUS: Helps keep blonde hair light, bright and conditioned.

NEW! PLATINUM BLONDE TONING SPRAY, 5.1 oz.
Helps eliminate brassy tones for natural and color-treated blondes, gray or white hair. How it works: Shimmery, violet-tinted pigments help neutralize yellow tones to refine blonde hair. BONUS: Conditions hair and adds shine.

CHILL BLONDE, 6.8 oz./33.8 oz.
Perfect for pre-lightened and refinement, leaving your client’s hair soft neutral platinum with icy tones.

FOREVER BLONDE [repairs & brightens blonde & highlighted tones]

Protect the health of your client’s luscious blonde locks with intensive nourishment using the power of KerActive protein.

FOREVER BLONDE SHAMPOO, 8.5 oz./24 oz.
Intense hydration packed with KerActive, this super shampoo gently cleanses lightened and highlighted blonde hair while helping to repair damage and seal the cuticle. BONUS: Helps keep blonde hair light, bright and healthy.

FOREVER BLONDE CONDITIONER, 6.8 oz./24 oz.
The sequel to part one of intense hydration, this deep conditioner detangles lightened and highlighted blonde hair. BONUS: Helps subtly brighten blonde and highlighted tones.

FOREVER BLONDE DRAMATIC REPAIR, 5.1oz.
The ultimate damage recovery treatment with KerActive Repair, this hair doctor smoothes, strengthens and replenishes depleted blonde hair. BONUS: Lightweight yet powerful multitasking corrector specifically addresses the needs of lightened and highlighted hair.

BLONDE TAKE HOME DISPLAY KIT [free wash house products + take home display]

Stock up on all things blonde and increase salon revenues.

SAVE 37% ON PURCHASE OF:
5 – Forever Blonde Shampoo, 8.5 oz.
5 – Forever Blonde Conditioner, 6.8 oz.
5 – Forever Blonde Dramatic Repair, 5.1 oz.
6 – Platinum Blonde Shampoo, 10.14 oz.
6 – NEW! Platinum Blonde Conditioner, 6.8 oz.
6 – NEW! Platinum Blonde Toning Spray, 5.1 oz.

FREEBIES FOR THE WASH HOUSE:
1 – Forever Blonde Shampoo, 24 oz.
1 – Forever Blonde Conditioner, 24 oz.
1 – Forever Blonde Dramatic Repair, 5.1 oz.
1 – Platinum Blonde Shampoo, 33.8 oz.
1 – NEW! Platinum Blonde Conditioner, 33.8 oz.
1 – NEW! Platinum Blonde Toning Spray, 5.1 oz.

FOR MERCHANDISING & SALON SUPPORT:
1 – Paul Mitchell Blonde Salon Counter Display (holds 3 of each product)
1 set of 2 – Paul Mitchell Blonde Salon Easels
1 set of 24 – Paul Mitchell Blonde Consumer Postcards
1 set of 5 – Paul Mitchell Blonde Salon Decals
1 – Paul Mitchell Blonde Salon Brochure

PAUL MITCHELL BLONDE COLOR BAR KIT [free toning products]

Support lightening and toning services.

SAVE 32% ON THE PURCHASE OF:
3 – NEW! Blue Oil Lightener System
2 – SynchroLift Ultra-Quick Blue Powder Lightener, 28.2 oz.
2 – Dual-Purpose Lightener, 2 lb.
2 – Skylight Hand-Painting Clay Lightener, 14.1 oz.
2 – Lighten Up Blonding Paste, 7.1 oz.

FREEBIES FOR THE COLOR BAR:
2 – The Demi Demi-Permanent Hair Color 9PA, 2 oz.
2 – The Demi Demi-Permanent Hair Color 9BV, 2 oz.
2 – PM SHINES Translucent Hydrating Demi-Permanent Hair Color 9V Titanium, 2 oz.
2 – PM SHINES Translucent Hydrating Demi-Permanent Hair Color 9BV Iced Latte, 2 oz.
2 – Flash Finish Sheer Rapid Toner Ultra Violet, 2 oz.
2 – Flash Finish Sheer Rapid Toner Icy Blue Violet, 2 oz.
1 – 5 volume Paul Mitchell Cream Developer, 33.8 oz.
1 – Paul Mitchell Processing Liquid, 33.8 oz.
3 – Color Mixing Bowls
3 – Color Brushes

FOR MERCHANDISING & SALON SUPPORT:
1 – Paul Mitchell Blonde Salon Brochure
2 – Paul Mitchell Blonde Professional Usage Guide

PAUL MITCHELL PLATINUM BLONDE [trio + free collection bag]

SAVE 39% ON THE PURCHASE OF:
1 – Platinum Blonde Shampoo, 10.14 oz.
1 – Platinum Blonde Conditioner, 6.8 oz.
1 – Platinum Blonde Toning Spray, 5.1 oz.

FREEBIE:
1 – Paul Mitchell Blonde Bag

z.one concept: 4 WAYS TO UTILIZE SMOOTHIES INTENSIFIER SHADES

4 WAYS TO UTILIZE SMOOTHIES INTENSIFIER SHADES

To help you kick off your clients’ summer hair with all the right shades, z.one concept has brought in color expert, Kelly Leigh. Utilizing milk_shake Smoothies Intensifiers, Kelly shares how you can have a lot fun, get creative and give your clients some major hair love!

[1] PASTELS The ever-growing trend of pastels is now so much easier for you to create with milk_shake Smoothies Intensifiers. To achieve a wide range of pastel tones, form the base of your formula with Smoothies specials – Powder and/ or Pearl. Just add 1 to 5 grams of chosen Intensifier, depending on the mixture, thickness of the hair and outcome desired. Mix them together and create amazing custom shades for your clients!

[2] FASHION TONES The possibilities to create vibrant tones with the Smoothies Intensifiers are endless. Depending on how vibrant or deep you wish your client’s fashion tone to be, mix only the Intensifiers or add them to other Smoothies shades. Almost any color you dream up is possible just by adding the 4 Intensifiers to the Specials or any other Smoothies shades.

[3] CORRECTORS If your client’s hair has a strong or underlying orange tone that is in need of correcting, add up to 1g of Blue to your formula. Trying to achieve that perfect white? Blue is the answer again! Be sure to reference the color wheel and use the opposite color to correct the unwanted tones. When using the intensifiers to correct, keep a close eye on your client’s hair. As always, use your best judgment based on the integrity and porosity of your client’s hair.

[4] INTENSIFY TONES Have you ever wished for a tone to be a little brighter? Now you can achieve super bright and even more intense copper, red, and violet! By adding Intensifiers into your formula, you’re putting in more tone with no level. Can you say happy clients?! The 4 Intensifiers will deepen any shade in the milk_shake smoothies collection by adding more warmth to the exotic series or greater intensity to Mahogany. Don’t forget, mix ratio of Intensifiers is up to 50% of your color formula, depending on intensity of desired outcome.

Get started creating limitless colors for your clients with the Smoothies Intensifier series!

SMOOTHIES ASH + INTENSIFIERS [while supplies last] 10 milk_shake Smoothies Ash Shades 3.4 oz

FREEBIES
4 milk_shake Smoothies Intensifiers 3.4 oz
1 Ash/Intensifiers Swatch Chart

BONUS: COLOR FORMULAS
[perfectly purple] For base color, mix milk_shake Smoothies 8g Pearl + 8g Silver + 2g Blue Intensifier + 6g Red Intensifier with Activating Emulsion. Formula 2 for ends 10g Pearl + 18g Silver + 1g Blue Intensifier + 2g Red Intensifier with Activating Emulsion.

[sultry strawberry blonde] Roots colored with milk_shake Creative Permanent color 7.431 and 7.35 equal parts. Ends with milk_shake Smoothies 10g 9.13 + 5g 8.13 + 10g 7e + 1g 6.43 + 3g Red Intensifier with Activating Emulsion.

[pretty in pink] On prelightened hair, use milk_shake Smoothies 25g Pearl with 10g Silver + 1g Red intensifier with Activating Emulsion.

JPMS – Rooted In Green

JPMS Rooted in green

Paul Mitchell invites you to celebrate Earth Month – Rooted in Green online and in your salons all throughout April. You can join the party by spreading the #RootedInGreen message with products and promo materials designed to educate and inspire taking care of the Earth. Yes, that means you can officially add Earth to your client list!

How, exactly? Tea Tree partners with REFOREST’ACTION to plant trees around the world, with a goal of planting 750,000 trees by the end of 2019. To sum it up, TEA TREE + REFOREST’ACTION = GREEN THE GLOBE.

It’s all about making a difference in the areas that need it most and Paul Mitchell has made it easy for you to get #RootedInGreen.

TEA TREE CARE DUOS [save up to 32%]

Celebrate Earth Month by stocking up on your Tea Tree faves.

TEA TREE SPECIAL
1 – Tea Tree Special Shampoo, 10.14 oz.
1 – Tea Tree Special Conditioner, 10.14 oz.

LAVENDER MINT
1 – Lavender Mint Moisturizing Shampoo, 10.14 oz.
1 – Lavender Mint Moisturizing Conditioner, 10.14 oz.

FREEBIE: 1 – Lavender Mint Deep Conditioning Mineral Hair Mask, 0.68 oz.

LEMON SAGE
1 – Lemon Sage Thickening Shampoo, 10.14 oz.
1 – Lemon Sage Thickening Conditioner, 10.14 oz.

SCALP CARE SHAMPOO & STYLE DUO
1 – Scalp Care Anti-Thinning Shampoo, 3.4 oz.
1 – Scalp Care Anti-Thinning Root Lift Foam, 6.8 oz.

TEA TREE EXPERIENCE SALON INTRO KIT [salons save up to 33%]

Everything you need to create the ultimate Tea Tree experience for your guests.

PURCHASE:
4 – Tea Tree Special Shampoo, 10.14 oz.
4 – Tea Tree Special Conditioner, 10.14 oz.
4 – Tea Tree Hair and Body Moisturizer, 10.14 oz.
4 – Tea Tree Shaping Cream, 3 oz.
3 – Tea Tree Firm Hold Gel, 6.8 oz.
3 – Tea Tree Hair and Scalp Treatment, 6.8 oz.
3 – Tea Tree Body Bar, 5.3 oz.
3 – Lavender Mint Moisturizing Shampoo, 10.14 oz.
3 – Lavender Mint Moisturizing Conditioner, 10.14 oz.
3 – Lavender Mint Conditioning Leave-In Spray, 6.8 oz.
2 – Lavender Mint Deep Conditioning Mineral Hair Mask, Retail (6 Pack)
2 – Lemon Sage Thickening Shampoo, 10.14 oz.
2 – Lemon Sage Thickening Conditioner, 10.14 oz.
2 – Lemon Sage Thickening Spray, 6.8 oz.

FREEBIES:
1 – Tea Tree Special Shampoo, 33. 8 oz.
1 – Tea Tree Special Conditioner, 33.8 oz.
24 – Tea Tree Special Shampoo Foil Packs with FREE Merchandising Dispenser
3 –  Tea Tree Category Shelftalkers and Platforms (Special, Lavender Mint and Lemon Sage)
1 – Tea Tree Bamboo Counter Display
1 – Indulgence of Water POP
2 – Bamboo POP Bases
1 – #RootedInGreen POP
1 – Tea Tree Wash House Menu

TEA TREE IN YOUR SALON

This cohesive package of Tea Tree-inspired props, risers and signage will help transform your salon into a Tea Tree oasis.

[reservation desk] Designed with sustainable bamboo, the Tea tree counter display is a small footprint with big impact. The concentric ring design echoes those found in nature and a small center riser helps highlight products.

[wash house] Help your guests escape the everyday with a Tea Tree Wash House Experience. Use the sustainable bamboo sign holders to display the Indulgence of Water POP or Tea Tree Wash House Menu and position it with your lineup of Tea Tree liters and treatments.

[take home] Elevate your Tea Tree product displays with shelftalkers and platform risers from the Tea Tree Experience Salon Intro Kit. Featuring botanical imagery and the benefits of each category, these pieces convey the natural magic of Tea Tree.

TIPS ON HOW TO GREEN YOUR SALON

Going green isn’t just good for the environment—it’s good for business and can save you money. Along with joining #RootedInGreen, here are some tips for going green in the day-to-day.

[repurpose] Collect salon waste and repurpose it instead of putting it in a landfill. Gather hair clippings to help soak up oil spills. Recycle used foils into energy and new metals. Neutralize residual dye waste with salts and water, while solid components are diverted to a hazardous  waste area.

[save energy] Implement energy and water-saving systems, which save resources and money.

[learn more] Visit paulmitchellpro.com for additional information. For a helpful resource guide on sustainable materials, visit epa.gov/smm.

Green will forever be the new black so get #RootedInGreen today!

Davines: Sustainable Beauty Month [a.k.a. Earth Month]

Davines Sustainable Beauty Month

Sustainable Beauty Month [a.k.a. Earth Month] is one of the key ways in which Davines supports communities and the environment through sustainable beauty in action. And, so can you and your clients! #SBMONTH2018

BEAUTY BACKSTORY

For a handful of years, Davines has collaborated with The Fruit Tree Planting Foundation (FTPF) to help make impoverished communities more fruitful. Together, with the support of you and your salons, they have fundraised tree planting projects in Mozambique (2012), Brazil (2013), American Indian reservations (2014) and El Salvador (2015). That’s an incredible sustainable beauty record right there!

THIS YEAR = 5,000 TREES IN PERU

In April, Davines is rejoining forces with FTPF for Sustainable Beauty Month (a.k.a. Earth Month) to fund a wonderful project for in-need communities living on the edge of the Peruvian Amazon. This year the funds raised will support planting 5,000 trees in the Loreto region of Peru. This project is especially interesting because of its connection to the Essential Haircare line’s core concept of biodiversity. Approximately 357 local families would benefit from the new fruit trees, which would provide a stable food and income generation source to local communities and schools.

HOW YOU CAN GET INVOLVED IN #SBMONTH2018

–>SALON SIGN-UP

To let Davines know your salon will be participating in fundraising, Visit http://www.davines.com/sbmonth2018/. BONUS: At the end of the month, Davines will select a salon they feel showed the most creativity and effort in fundraising… AND that salon will get to choose one staff member to go to Peru and participate firsthand!

–>DONATE

Can’t commit to participating in the fundraising efforts but want to help sustain beauty? It’s super easy to make a donation here: DONATE

–>FOLLOW

Don’t miss out on all of the sustainable beauty happening in April… follow the event at #SBMONTH2018.

ABOUT US

PSC
With a foundation of four generations in the salon business, it's no surprise that PSC is the first beauty products distributor ever to join the prestigious ranks of Inc. 500’s list of fastest growing privately held companies. We deliver quality hair care products and offer innovative educational programs. We are recognized as leaders in the industry who not only apply sound business strategies, but also employ the imagination and creativity that keeps us on the cutting edge.

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