Tel: (815) 744-3384


Happy Anniversary Mask With Vibrachrom

mask with vibrachrom anniversary

A culmination of Davines’ 20+ years of professional color experience, Mask with Vibrachrom has truly paid tribute to the creativity of colorists, transforming the possibilities of your creations.

We are so very proud to have shared this unique color launch with us, and to see so many of us celebrate our creativity using the tools we have been able to provide.

In honor of the launch, Davines is excited to present a very special limited time offer for a complete color experience.


Mask with Vibrachrom Tubes (110ml) – 24 tubes


Your Choice of Activators (900ml) – quantity 4
Mask Bleach (500g) – quantity 1
MINU/Shampoo Tester (1000ml) – quantity 1
MINU/Conditioner Tester (1000ml) – quantity 1
Essential Backbar Pump – quantity 2

(Available with supplies last)

 – OR –


Mask with Vibrachrom (100ml) – quantity 72


Your Choice of Activators (900ml) – quantity 8
Mask Bleach (500g) – quantity 4
MINU/Post Color Treatment (1000ml) – quantity 1
MINU/Shampoo Tester (1000ml) – quantity 2
MINU/Conditioner Tester (1000ml) – quantity 2
MINU/Hair Mask Tester (1000ml) – quantity 1
Essential Backbar Pump – quantity 4

(Available with supplies last)

Davines: RENEWING & ENERGIZING Hair Everywhere

Davines Renewing and Energizing

Just like the rest of the body, your client’s hair eventually shows signs of aging and, even more devastating, hair loss. For serious hair problems, you need serious hair solutions!

Davines has done just that with their newest NaturalTech family member, RENEWING and the reformulated ENERGIZING. While RENEWING rejuvenates the scalp and restores both health and shine to hair, reformulated ENERGIZING treats and targets hair loss. This dynamic hair duo can literally save the day!

First, let’s talk about RENEWING.

Every salon has clients who suffer from coarse texture to split ends and premature greying [you’re probably thinking of particular clients right now]. That’s where REWEWING comes in to help you help them.

Enriched with an exclusively formulated Hair Longevity Complex containing Spinach, Maqui Berry, and Carnosine, it provides strong anti-oxidant, anti-inflammatory, and preserving qualities to counter aging. Not only will your client receive preventative care but also the much needed maintenance treattments.

BONUS: You can safely combine RENEWING with other NaturalTech products to fully respond to your clients’ needs. If your client is happy, you’re happy. That’s an easy win-win!

Now, what kinds of renewing can you start doing for your clients today?


A pre-treatment fluid that can be used before any NaturalTech treatment to enhance and increase benefits. A gentle peeling action prepares the scalp by deeply cleaning and toning.

RENEWING SHAMPOO – for all scalp and hair types.

A delicate shampoo that maintains the ideal state of scalp and hair, delivering healthy and shiny hair through the cleansing process.

RENEWING CONDITIONING TREATMENT – for all scalp and hair types.

A conditioner or pre-treatment that nourishes, hydrates and stimulates both scalp and hair.

RENEWING SERUM SUPERACTIVE – for all scalp and hair types.

A serum that can be used with other Renewing products to create a longevity regimen. With a strong preventive action, it creates a healthy and balanced scalp for beautiful and vital hair. After the first application, an immediate cosmetic effect is visible in the hairs’ shine and silkiness.


For your clients who struggle with forms of alopecia or hair prone to falling out, the reformulated treatment is now developed to prevent and treat various types of hair loss. ENERGIZING is exactly what your clients have been waiting for!

With products that not only contain the original caffeine phytoceutical but also the new Hair Energy Complex, formulated with Vitamin B3 and Green Tea Extract, Davines has been able to further prove their dedication to marrying top of the line science with the best ingredients from nature

Let’s do the math really quick. Prevent and treat hair loss + less frustration and tears = turning back the clock for your clients. Who doesn’t want a little time hairlift?

ENERGIZING SHAMPOO – for fragile scalp and hair prone to falling out.

A shampoo that cleanses and stimulates scalp microcirculation, enhancing blood flow to counter micro-inflammation of the scalp.

ENERGIZING SEASONAL SUPERACTIVE – for fragile scalp and hair prone to falling out due to seasonal changes and stress. -23% hair loss | +5% hair density

A regenerating treatment for hair loss that occurs 2-3 months after a seasonal change or stress factor. With a strong anti-inflammatory action, it reduces hair loss and improves hair density and body.

ENERGIZING GEL – for fragile scalp and hair prone to falling out due to seasonal changes and stress.

A preventive treatment that slows down seasonal hair loss by stimulating the cell metabolism to provide strength and body to fine and stressed hair.

ENERGIZING SUPERACTIVE – for fragile scalp and hair prone to falling out due to seasonal changes and stress. -26% hair loss | -18% production of sebum | +5% hair density

A concentrated treatment that counteracts hormonal hair loss and improves hair density while reducing the hyper-production of sebum, contributing to a healthier scalp.

ENERGIZING THICKENING TONIC – for fragile scalp and thinning hair .

A thickening treatment that increases the diameter of the hair fiber by 5% to create a fuller, more bodied look and denser, glossier hair.

The power to renew and energize your client’s hair has never been closer – it’s just a call away!

Illinois Cosmetology License Renewal

Salon Owners and Hairstylists…have you heard the latest on Illinois’s renewal of cosmetology licenses? Make sure you know and please share this information.

Be sure to get your Continuing Education hours! This is the latest on Illinois’ Cosmetology License Renewal:

(click to enlarge)

Illinois Cosmetology License Renewal

Check out what upcoming classes we’re offering in our Education Theater. So many to choose from!

2017 Silver Shine Hair Contest

Silver Shine Contest

Everyone loves a dramatic transformation and, even more, the jaw-dropping before and after shots. concept knows that some of the best hair makeovers happen in your salons! Hair magicians everywhere are invited to enter the milk_shake SILVER SHINE Before & After Contest.

It’s your time to shine! And, it’s really simple.

As soon as your client walks in, take a picture of their pre-SILVER SHINE hair. After you’ve worked your SILVER SHINE magic, take another picture. Then, post your most intense before and after pictures on Facebook or Instagram using #milkshakesilvershine and tag @milkshakeusa, for a chance to win a milkshake Lightening & Toning kit.

The contest ends on 6/28/17 so you have six weeks to rock your chairs! All winners will be announced on Facebook on 6/29/17. Remember, only work using milk_shake SILVER SHINE will be considered and the submitted pictures must be your original work.

So, you’re totally pumped to enter this contest but you need a supply of SILVER SHINE products? Give us a call: (815) 744-3384

SILVER SHINE Shampoo keeps blonde locks healthy and vibrant. Specifically designed for blonde or grey hair, this shampoo is a delicate cleanser containing a violet pigment capable of counteracting yellow tones in natural or lightened blonde hair, or grey or white hair.

SILVER SHINE Whipped Cream is a must-have beauty secret for blonde hair. Formulated to gently neutralize yellow tones in natural blonde, lightened blonde, grey or white hair while delicately conditioning. Enriched with organic mixed berry extracts and milk proteins, both Silver Shine Shampoo and Whipped Cream leave hair looking brighter, shinier, softer and healthier.

* concept USA is the exclusive representative of milk_shake and NO INHIBITON brands in North America. These product lines are part of the concept family; a young, innovative and dynamic Italian brand offering professional hair and beauty products worldwide. From shampoos and conditioners to color and lightener, these product lines offer a solution for every scalp and hair need to make great hair easy to achieve.

SUN & MORE = Something fabulous under the sun

Sun protection isn’t just for skin; your client’s hair needs protection from the sun, too! concept has come to the rescue with milk_shake SUN & MORE. This cape-wearing, follicle-protecting product line gives you the ultimate essentials to serve your client a big slice of summer beauty complete with UV protection, hydration and nourishment.

What happens when your client’s hair is unprotected by the sun? During summer, pollution, wind, chemicals, hairdryers and brushing can all potentially damage the hair, as well as the sun, salt and chlorine, creating damage in 4 ways:

1. Alteration of proteins: The breaking-down and localized loss and deterioration of keratin, and the increase of distance between cuticles, both increase the porosity and decrease smoothness and shine of the hair. Hair becomes rough, frizzy and matt, and tends to knot easily, as well as forming split ends.

2. Deterioration of pigments: Melanin protects the hair from free radicals from the sun, but an excess of exposure causes photodegradation, lightening, and fading of hair color, whether it be natural or cosmetic.

3. Reduction of water content: Hair that is exposed to the sun has less water content and can absorb less water from the environment, leaving hair dry and fragile.

4. Lipid oxidation: Oxidative stress on the lipids weakens the hair shaft and the hair’s flexibility. Hair appears fragile, hard and dry, and difficult to manage.

THE GOOD NEWS IS ALL OF THIS CAN BE AVOIDED. With SUN & MORE, hair damage can be prevented and hair can be protected from the sun. And that means happy hair all summer long!

PSC_2017 Sun & More

For all of your clients who enjoy being poolside, oceanside or just want to live as close as they can to the sun, you can introduce SUN & MORE and whip those locks into perfection. From restorative shampoo to miracle hair masks, this superhero product line has you and your client’s hair covered.

all over shampoo | hair & body moisturizing shampoo

A ‘two-in-one’ cleansing and soothing formula for hair and body, ideal after swimming in the sea or pool, or year-round to leave skin soft and protect hair from the lightening and dehydrating effects of the sun. Ideal for dynamic, practical people.

beauty mask | intensive nourishing hair mask

Intensive nourishing and conditioning mask for hair to be used after shampooing to soothe the damaging effects of the sun, salt, wind and chlorine. Its deep action, created through the synergy of conditioning ingredients with natural extracts, leaves hair soft, radiant and manageable.

incredible milk | leave in treatment for all hair types

A spray mask with 12 cosmetic benefits in a ‘sun edition’, with UV filters, to give all the necessary elements to protect hair during the summer:

1. Repairs all hair types
2. Tames frizz
3. Prevents split ends
4. Protects from heat
5. Gives manageability
6. Detangles
7. Gives incredible shine
8. Gives body and volume
9. Enhances use of flat or curling irons
10. Protects and maintains colour
11. Protects from UV rays
12. Smoothens the cuticle.

It’s like the 12 days of Christmas!

Designed to protect and serve hair, SUN & MORE contains high quality ingredients like muru muru butter, quinoa proteins, milk proteins, vitamin E, UV filters, and fruit extract. Your clients walk away with hair feeling natural and looking better than ever. Now, that’s a huge win-win so grab your kit today!

sun & more TRY ME KIT

sun & more all over shampoo 8.4oz
sun & more beauty mask 6.8oz
sun & more incredible milk 5.1oz
trio box

Limited quantities. While supplies last.


8 sun & more all over shampoo 8.4oz
8 sun & more beauty mask 6.8oz
8 sun & more incredible milk 5.1oz
kit of 8 fashion accessories + floor display

Purchase SUN & MORE retail kit = one fashion accessory [exclusive 2017 SUN & MORE collection]



With a foundation of four generations in the salon business, it's no surprise that PSC is the first beauty products distributor ever to join the prestigious ranks of Inc. 500’s list of fastest growing privately held companies. We deliver quality hair care products and offer innovative educational programs. We are recognized as leaders in the industry who not only apply sound business strategies, but also employ the imagination and creativity that keeps us on the cutting edge.