milk_shake Go pink

Because concepts believes paying it forward is one of the greatest things we can do for ourselves and others, their milk_shake GO PINK promotion this year is the “PAY IT FORWARD” concept. The goal is to brighten someone’s day and advocate for breast cancer screening. Get ready to bring the smiles, great hairstyles and help save lives with GO PINK!

To start the PAY IT FORWARD IN PINK campaign across North America, milk_shake will be giving away 4,000 PINK products. And, a donation of $15K for local charity organizations picked by your distributor!


1. When your client is ready to check out at your salon, you hand them one of the FREE GO PINK products, explaining it’s a compliment from milk_shake and the beginning of a Pay It Forward Chain promoting Breast Cancer Awareness.

2. When this happens, it often inspires people to keep the chain going by paying it forward to the person behind them. Offer your guest to purchase one of the milk_shake GO PINK products for the next person who will be checking out.

3. Encourage your guest to use the attached card and write a personal note to the next person who will receive the GO PINK product. Encouraging to take care of their health and get tested for breast cancer.

4. It’s a simple gesture, but it affects people. And, people change the world!

If that’s not enough, here’s what these amazing milk_shake GO PINK products do for your client’s hair!

milk_shake GO PINK leave in conditioner gives manageability to hair, while protecting its structure and moisture balance. An intensive leave-in spray mask hair treatment, milk_shake GO PINK incredible milk it literally works like a boss as it protects hair from UV rays; repairs all hair types; maintains color; protects from heat; detangles; maintains hair style; adds maximum shine; creates body and volume; controls frizz; banishes and prevents split ends; easy straightening; smooth the cuticle. milk_shake GO PINK whipped cream is a no-nonsense, no-rinse conditioning and protective creamy foam for all hair types containing a milk protein to condition and restructure hair, while providing softness and manageability without weighing it down.

milk_shake GO PINK

5 pink leave in conditioner 10.1 oz

5 pink whipped cream 6.8 oz

5 pink incredible milk 5.1 oz

FREE for Pay It Forward Chain

1 pink leave in conditioner 10.1 oz

1 pink whipped cream 6.8 oz

1 pink incredible milk 5.1 oz

18 PINK cards

1 Kit of salon decorations

Join the PAY IT FORWARD IN PINK force and don’t forget to post your pay it forward stories online at and on social media using hashtags #milkshakegopink #pinkitforward. concepts: milk_shake Illuminate

milk_shake Illuminate

Are you ready for an innovative lightening and color treatment? The milk_shake Illuminate line is the new range to gently lighten your client’s hair and with two new treatments to enhance the beauty of any cut, color or style. Now you can create soft highlights with a touch of color in just five minutes. Boom! Considered your hair world enlightened.

Look no further for the perfect solution to personalize your client’s cut with tailored contrasts created during the styling process! milk_shake Illuminate quick light does just that and lightens hair in a few minutes without even needing to rinse! It’s an ammonia-free lightening treatment with immediate and delicately illuminating results for both untreated and color-treated hair.

milk_shake illuminate

WHAT YOU DO: Simply apply the product and flat-iron your client’s hair to have instant, natural contrasts with up to two levels of lightening.

HOW IT WORKS: Its formula is enriched with hydrolyzed keratin, which has a high affinity with the structural keratin of the cuticle, strengthening hair, giving consistency, greater structure and protection as well as conditioning the hair.

milk_shake Illuminate pure pigment creates spectacular color tones to uniquely handcraft your client’s hair during styling. Giving versatility to the lightening process and color tones, it illuminates hair with creative chromatic effects. And, it’s available in six vibrant shades: GOLD, RED, BLUE, VIOLET, COPPER, and BROWN.

WHAT YOU DO: Just apply the formula and flat-iron your client’s hair to have immediate, intense and vibrant color. *This treatment is carried out by mixing the chosen pure pigment shade with quick light.*

HOW IT WORKS: It contains hydrolyzed keratin, formulated to strengthen hair for greater structure, conditioning and deep protection.

Illuminate Quick Light

1 Illuminate Quick Light 6.8 oz $22.00

1 Illuminate Pure Pigment Copper 3.4 oz $19.00

1 Illuminate Pure Pigment Red 3.4 oz $19.00

1 Illuminate Pure Pigment Violet 3.4 oz $19.00

1 Illuminate Pure Pigment Gold 3.4 oz $19.00

FREE products

1 Illuminate Pure Pigment Blue 3.4 oz $19.00

1 Illuminate Pure Pigment Brown 3.4 oz $19.00

1 Illuminate technical guide

1 Illuminate easel card

6 Illuminate dropper

6 sponge brush applicators

1 milkshake bowl

1 measuring cup

Get your supply and start illuminating your clients today!


United in Pink

When caught early, the survival rate for breast and ovarian cancer can be greater than 92%. That is why Paul Mitchell is calling out to all of you amazing stylists to UNITE IN [BRIGHT] PINK in an effort to help educate, support and empower the women around you. You can join Paul Mitchell, as they stand withBRIGHT PINK’s mission to save women’s lives from breast and ovarian cancer by creating awareness, one product at a time.

UNITED IN PINK Super Skinny Serum

For your clients who want silky hair, this super serum smooths, conditions and seals strands, leaving hair silky, shiny and frizz-free in any weather. It works like magic while the lightweight silicones smooth, condition and seal hair with added shine. BONUS: It speeds up drying so you get silky-smooth results in less time which means your clients get happy in less time.


Stay Strong earned its name for offering ultimate style support while remaining workable. This strong-hold spray will not let you or your client’s hair down. [Literally!] Its humidity-resistant ingredients help fight frizz and flyaways. BONUS: With its weightless, ultra-dry formula, you can provide maximum control and volume to every client.


Look no further for the perfect paddle brush! Designed to help build body while blow-drying your client’s hair, this brush provides a smooth finish. With a wide paddle, it provides maximum control for a smooth finish. BONUS: Lightweight for easy styling = even greater blowouts.

UNITED IN PINK Sculpting Brush

Using this fabulous brush, detangling your client’s wet or dry strands has never been easier. The uniquely slim paddle design is ideal for sculpting and styling. BONUS: Great for finishing the perfect look.

Excited to UNITE IN [BRIGHT] PINK and keep your clients looking great but you want to know what else can you do?

Paul Mitchell: Rock Paper Scissors Collection Kit

Grab all of your risk-taking, hair-changing clients and play a little Rock Paper Scissors, Paul Mitchell’s latest creative collection! This new cool compilation gives you a rainbow of hues to paint onto your hair canvases using a myriad of types and textures. And, there are no losers in this game – it’s a win for you, for your client and a huge win for hair everywhere!

With this innovative collection, your imagination is your only limitation! To prove it, the Paul Mitchell Artistic Team, which includes Robert Cromeans, Stephanie Kocielski, Lucie Doughty and Julian Perlingiero, played with shape, shade and design by taking inspiration from the three core shapes of hairdressing: circles, squares and triangles. Check out these works of hair art:

rock paper scissors collection

How fun does that look? We know. So fun!

The brains behind these manes felt it was fairly intuitive: “Rock embodies the bright gem and stonewashed pastel colors of the new clay-based coloring tools; Paper is a nod to the fabric of hair; and “Scissors” are, of course, the secret to every hairdresser’s craft,” explained the Paul Mitchell Artistic Team about paying homage to their childhood game while doing what they love.

Don’t worry about trying to figure out exactly how they nailed those looks on your own. In true Paul Mitchell fashion, they created a Rock Paper Scissors Collection Book featuring new techniques and behind the scenes action from the photoshoot. You, too, can take your client from one to uniquely gorgeous in no time!

Yeah, by now you’ve figured out this is not your grandma’s game of Rock Paper Scissors! It’s so much better because every player wins! [Grandma would be proud.] So, stock up now on POP XG shades to get all of these fabulous freebies and start showcasing endless hair possibilities.


8 – POP XG, 6 oz./180 ml (Any shade)


1 – Rock Paper Scissors Collection Book featuring new techniques and behind the scenes action from the photoshoot

1 – POP XG Steel, 6 oz. /180 ml

1 – POP XG Purple Quartz, 6 oz./180 ml

1 – POP XG Dye Reducer, 20 ml Foil Pack

2 – SynchroLift Foil Pack, 1.5 oz./42.5 g

Ready players? Set. Go!

Davines: World Style Contest

Davines world style contest

You work hard all year turning out great hair for your clients, now is the time to show the world! Take the chance of being one of the finalists of the WORLD STYLE CONTEST at the final World Wide Hair Tour show. It is the best occasion to internationally present your trend concept, showing your ability to create unique hairstyles, finding the balance between the glossy style of the catwalks and the prêt-à-porter versatility.



  • Only clients of Davines may participate
  • Only Davines products may be used
  • The application material, including entry form, photos and video must be uploaded through

The following application materials must be uploaded by December 1, 2017:

  1. ENTRY FORM completed in all parts (including a short biography and short salon presentation).

Photos required: 3 of the same model with photo format: high-resolution jpeg (300dpi)

  1. 1 photo of the model before the preparation
  2. 1 photo that clearly shows the hair (front and profile)
  3. 1 photo that shows the total look
  1. PREP VIDEO of the contestant preparing the model. A non-professional video in low resolution is fine; we warmly recommend all phases of the model’s preparation to be filmed (color preparation, color application, cut and styling). The video should be no longer than 3 minutes.
  2. PHOTO OF THE CONTESTANT: portrait size, digital and high resolution (minimum 1MB).
  3. CONSENT TO PUBLICATION by clicking you accept the conditions of the publication for the competition.

THE REWARD (In case you missed it!)

The unforgettable experience of performing at the next World Wide Hair Tour as a Davines’ hairstylists; a unique occasion to present your own collection in front of an international audience of expert artists and enthusiasts. This is hairstylist celebrity status!


All competing stylists must submit their entries directly to Davines through by December 1, 2017.

We can’t wait to see what you do!

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With a foundation of four generations in the salon business, it's no surprise that PSC is the first beauty products distributor ever to join the prestigious ranks of Inc. 500’s list of fastest growing privately held companies. We deliver quality hair care products and offer innovative educational programs. We are recognized as leaders in the industry who not only apply sound business strategies, but also employ the imagination and creativity that keeps us on the cutting edge.


2017 PSC Education Classes